Dystopia Marketing From Dystopia to Transandalist Marketing for a Better Future
The future is often portrayed as a place of hope and progress. Yet, when we look at the present where algorithms shape our decisions, emotions, and identities, that vision seems increasingly distant. If the current trajectory continues, the future may resemble a dystopia more than the ideal we’ve be...
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| Format: | Online |
| Sprache: | Englisch |
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Sakarya Üniversitesi Yayınları
2025
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| Online-Zugang: | https://directory.doabooks.org/handle/20.500.12854/169184 |
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| _version_ | 1869520679753220096 |
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| author | Yıldırım, Yusuf Ozan |
| author_browse | Yıldırım, Yusuf Ozan |
| author_facet | Yıldırım, Yusuf Ozan |
| author_sort | Yıldırım, Yusuf Ozan |
| collection | Directory of Open Access Books |
| description | The future is often portrayed as a place of hope and progress. Yet, when we look at the present where algorithms shape our decisions, emotions, and identities, that vision seems increasingly distant. If the current trajectory continues, the future may resemble a dystopia more than the ideal we’ve been promised. In a world where marketing has helped design this reality, perhaps marketing can also help us rethink it. This book introduces Transandalist Marketing as a society-oriented approach that encourages reflection, responsibility, and renewal. It does not offer definitive solutions, but it asks a question worth considering: If marketing is society-oriented, why haven’t we become a better society? |
| format | Online |
| id | doab-20.500.12854ir-169184 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Sakarya Üniversitesi Yayınları |
| publisherStr | Sakarya Üniversitesi Yayınları |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1691842025-11-21T12:35:32Z Dystopia Marketing From Dystopia to Transandalist Marketing for a Better Future Yıldırım, Yusuf Ozan Dystopia Marketing Transandalist Marketing Consumer Behavior Algorithms thema EDItEUR::K Economics, Finance, Business and Management The future is often portrayed as a place of hope and progress. Yet, when we look at the present where algorithms shape our decisions, emotions, and identities, that vision seems increasingly distant. If the current trajectory continues, the future may resemble a dystopia more than the ideal we’ve been promised. In a world where marketing has helped design this reality, perhaps marketing can also help us rethink it. This book introduces Transandalist Marketing as a society-oriented approach that encourages reflection, responsibility, and renewal. It does not offer definitive solutions, but it asks a question worth considering: If marketing is society-oriented, why haven’t we become a better society? Published 2025-11-21T12:35:30Z 2025-11-21T12:35:30Z 2025-11-12 book 978-605-2238-78-3 https://directory.doabooks.org/handle/20.500.12854/169184 eng application/pdf image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International https://sauyayinlari.sakarya.edu.tr/uploaded/custom/kitap/c743cab9-d6b1-4e16-8633-49b03a60562a.pdf https://sauyayinlari.sakarya.edu.tr/uploaded/custom/kitap/6770551a-a676-4fd9-8afb-2b829033cf26.png Sakarya Üniversitesi Yayınları 1 10.59537/saupress.2437 10.59537/saupress.2437 26fcc708-baa1-4c5b-84bb-7bf78bfd4c06 978-605-2238-78-3 1 80 Sakarya Universitesi Press open access |
| spellingShingle | Dystopia Marketing Transandalist Marketing Consumer Behavior Algorithms thema EDItEUR::K Economics, Finance, Business and Management Yıldırım, Yusuf Ozan Dystopia Marketing From Dystopia to Transandalist Marketing for a Better Future |
| title | Dystopia Marketing From Dystopia to Transandalist Marketing for a Better Future |
| title_full | Dystopia Marketing From Dystopia to Transandalist Marketing for a Better Future |
| title_fullStr | Dystopia Marketing From Dystopia to Transandalist Marketing for a Better Future |
| title_full_unstemmed | Dystopia Marketing From Dystopia to Transandalist Marketing for a Better Future |
| title_short | Dystopia Marketing From Dystopia to Transandalist Marketing for a Better Future |
| title_sort | dystopia marketing from dystopia to transandalist marketing for a better future |
| topic | Dystopia Marketing Transandalist Marketing Consumer Behavior Algorithms thema EDItEUR::K Economics, Finance, Business and Management |
| topic_facet | Dystopia Marketing Transandalist Marketing Consumer Behavior Algorithms thema EDItEUR::K Economics, Finance, Business and Management |
| url | https://directory.doabooks.org/handle/20.500.12854/169184 |
| work_keys_str_mv | AT yıldırımyusufozan dystopiamarketingfromdystopiatotransandalistmarketingforabetterfuture |