Sociopolitical Advocacy and the Role of Public Relations
This volume explicates the role of sociopolitical advocacy and other related constructs as forms of prosocial communication. Bringing together a diverse group of scholars, this volume provides comprehensive conceptualizations and discussions of key constructs related to prosocial communication—inclu...
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| Médium: | Online |
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Taylor & Francis
2026
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| On-line přístup: | https://library.oapen.org/handle/20.500.12657/110445 |
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| author | Yang, Sung-Un | https://orcid.org/0000-0002-3940-0269 Browning, Nicholas | https://orcid.org/0000-0001-5402-7143 |
| author_browse | Browning, Nicholas | https://orcid.org/0000-0001-5402-7143 Yang, Sung-Un | https://orcid.org/0000-0002-3940-0269 |
| author_facet | Yang, Sung-Un | https://orcid.org/0000-0002-3940-0269 Browning, Nicholas | https://orcid.org/0000-0001-5402-7143 |
| author_sort | Yang, Sung-Un | https://orcid.org/0000-0002-3940-0269 |
| collection | Directory of Open Access Books |
| description | This volume explicates the role of sociopolitical advocacy and other related constructs as forms of prosocial communication. Bringing together a diverse group of scholars, this volume provides comprehensive conceptualizations and discussions of key constructs related to prosocial communication—including corporate social advocacy (CSA), corporate political advocacy (CPA), corporate racial responsibility (CRR), corporate social responsibility (CSR), and CEO activism—through perspectives grounded in public relations, marketing, and communication theory. The chapters examine theoretical underpinnings of sociopolitical advocacy to offer understanding of both normative and instrumental drivers of advocacy, relationship building, effective and ethical advocacy messaging, and how advocacy intersects with subdisciplines of public relations. With attention to current issues, the book also examines principles and concepts of advocacy and explains how they have been applied in research and practice in various organizational contexts to address how societal changes will impact sociopolitical advocacy research and practices in the future. Offering both a strong introduction to topics for novices as well as a more advanced interrogation of sociopolitical advocacy for more knowledgeable readers, this book will appeal to advanced students and researchers in public relations, strategic communication, organizational communication, and allied fields. |
| format | Online |
| id | doab-20.500.12854ir-173024 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2026 |
| publishDateRange | 2026 |
| publishDateSort | 2026 |
| publisher | Taylor & Francis |
| publisherStr | Taylor & Francis |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1730242026-06-03T08:09:50Z Sociopolitical Advocacy and the Role of Public Relations Yang, Sung-Un | https://orcid.org/0000-0002-3940-0269 Browning, Nicholas | https://orcid.org/0000-0001-5402-7143 Browning, Nicholas | https://orcid.org/0000-0001-5402-7143 Overton, Holly | https://orcid.org/0000-0003-1980-8512 Corporate social advocacy Corporate responsibility Public relations Corporate responsibility to race CEO activism Advocacy Relationship-building Crisis communication DEI Diversity Equity Inclusion Societal change Sociopolitical advocacy Conflict Organizational citizenship Leadership Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies This volume explicates the role of sociopolitical advocacy and other related constructs as forms of prosocial communication. Bringing together a diverse group of scholars, this volume provides comprehensive conceptualizations and discussions of key constructs related to prosocial communication—including corporate social advocacy (CSA), corporate political advocacy (CPA), corporate racial responsibility (CRR), corporate social responsibility (CSR), and CEO activism—through perspectives grounded in public relations, marketing, and communication theory. The chapters examine theoretical underpinnings of sociopolitical advocacy to offer understanding of both normative and instrumental drivers of advocacy, relationship building, effective and ethical advocacy messaging, and how advocacy intersects with subdisciplines of public relations. With attention to current issues, the book also examines principles and concepts of advocacy and explains how they have been applied in research and practice in various organizational contexts to address how societal changes will impact sociopolitical advocacy research and practices in the future. Offering both a strong introduction to topics for novices as well as a more advanced interrogation of sociopolitical advocacy for more knowledgeable readers, this book will appeal to advanced students and researchers in public relations, strategic communication, organizational communication, and allied fields. 2026-03-01T06:14:42Z 2026-03-01T06:14:42Z 2026-02-28T20:28:04Z 2026 book https://library.oapen.org/handle/20.500.12657/110445 9781003593140 9781032972954 9781032972961 https://directory.doabooks.org/handle/20.500.12854/173024 eng Routledge Research in Public Relations open access Taylor & Francis Routledge 10.4324/9781003593140 10.4324/9781003593140 fa69b019-f4ee-4979-8d42-c6b6c476b5f0 9781003593140 9781032972954 9781032972961 Routledge 1 New York open access |
| spellingShingle | Corporate social advocacy Corporate responsibility Public relations Corporate responsibility to race CEO activism Advocacy Relationship-building Crisis communication DEI Diversity Equity Inclusion Societal change Sociopolitical advocacy Conflict Organizational citizenship Leadership Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies Yang, Sung-Un | https://orcid.org/0000-0002-3940-0269 Browning, Nicholas | https://orcid.org/0000-0001-5402-7143 Sociopolitical Advocacy and the Role of Public Relations |
| title | Sociopolitical Advocacy and the Role of Public Relations |
| title_full | Sociopolitical Advocacy and the Role of Public Relations |
| title_fullStr | Sociopolitical Advocacy and the Role of Public Relations |
| title_full_unstemmed | Sociopolitical Advocacy and the Role of Public Relations |
| title_short | Sociopolitical Advocacy and the Role of Public Relations |
| title_sort | sociopolitical advocacy and the role of public relations |
| topic | Corporate social advocacy Corporate responsibility Public relations Corporate responsibility to race CEO activism Advocacy Relationship-building Crisis communication DEI Diversity Equity Inclusion Societal change Sociopolitical advocacy Conflict Organizational citizenship Leadership Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies |
| topic_facet | Corporate social advocacy Corporate responsibility Public relations Corporate responsibility to race CEO activism Advocacy Relationship-building Crisis communication DEI Diversity Equity Inclusion Societal change Sociopolitical advocacy Conflict Organizational citizenship Leadership Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies |
| url | https://library.oapen.org/handle/20.500.12657/110445 |
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