Impacto de una Plataforma Digital en la Experiencia del Cliente y Eficiencia Operativa: Caso de la Confitería Ronald en Santo Domingo.
This study examines the design and implementation of a digital platform for Ronald Confectionery in Santo Domingo, Ecuador, aiming to enhance digital presence and customer interaction. Using a mixed-methods approach, the digital needs of the confectionery were identified, incorporating features such...
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| Hlavní autoři: | , , |
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| Médium: | Online |
| Jazyk: | španělština |
| Vydáno: |
Editorial Grupo AEA
2026
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| Témata: | |
| On-line přístup: | https://directory.doabooks.org/handle/20.500.12854/174319 |
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| Shrnutí: | This study examines the design and implementation of a digital platform for Ronald Confectionery in Santo Domingo, Ecuador, aiming to enhance digital presence and customer interaction. Using a mixed-methods approach, the digital needs of the confectionery were identified, incorporating features such as online orders, live chat, and contact forms. Results indicate increased business visibility and improved user experience, adhering to Ecuadorian accessibility and security regulations. The platform positively impacted on customer satisfaction and sales, consolidating the confectionery's digital presence. |
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