Perception and Processing of Address Terms
In many languages, speakers have a choice between a formal and an informal form when addressing others. The choice between these forms depends on several factors such as age, gender, education level, religion, social distance, individual preferences, etc. To date, little research has been conducted...
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MDPI - Multidisciplinary Digital Publishing Institute
2026
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| Mynediad Ar-lein: | ONIX_20260416T142754_9783725861255_24 |
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| collection | Directory of Open Access Books |
| description | In many languages, speakers have a choice between a formal and an informal form when addressing others. The choice between these forms depends on several factors such as age, gender, education level, religion, social distance, individual preferences, etc. To date, little research has been conducted into how the use of a formal or informal form is processed by those to whom it is addressed. It is generally believed that people who are addressed with a pronoun they perceive as inappropriate in a given context may feel uncomfortable or even offended. Notoriously, informal pronouns prevail on social media, both for individuals and companies, but whether a formal or informal form of address is perceived as positive or negative may depend on the context of use. For example, in personal communication between companies and customers, some customers may prefer to be addressed with their formal rather than their informal pronoun, while at the same time, consumers may value the informal pronoun more than the formal pronoun in product advertisements. This Reprint provides new insights on how the use of a formal or informal form of address may affect the addressee. |
| format | Online |
| id | doab-20.500.12854ir-175119 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2026 |
| publishDateRange | 2026 |
| publishDateSort | 2026 |
| publisher | MDPI - Multidisciplinary Digital Publishing Institute |
| publisherStr | MDPI - Multidisciplinary Digital Publishing Institute |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1751192026-04-16T19:02:26Z Perception and Processing of Address Terms de Hoop, Helen Schoenmakers, Gert-Jan Forms of address Second-person pronouns Politeness Processing Communication thema EDItEUR::C Language and Linguistics In many languages, speakers have a choice between a formal and an informal form when addressing others. The choice between these forms depends on several factors such as age, gender, education level, religion, social distance, individual preferences, etc. To date, little research has been conducted into how the use of a formal or informal form is processed by those to whom it is addressed. It is generally believed that people who are addressed with a pronoun they perceive as inappropriate in a given context may feel uncomfortable or even offended. Notoriously, informal pronouns prevail on social media, both for individuals and companies, but whether a formal or informal form of address is perceived as positive or negative may depend on the context of use. For example, in personal communication between companies and customers, some customers may prefer to be addressed with their formal rather than their informal pronoun, while at the same time, consumers may value the informal pronoun more than the formal pronoun in product advertisements. This Reprint provides new insights on how the use of a formal or informal form of address may affect the addressee. 2026-04-16T19:02:22Z 2026-04-16T19:02:22Z 2025 book ONIX_20260416T142754_9783725861255_24 9783725861255 9783725861262 https://directory.doabooks.org/handle/20.500.12854/175119 eng application/octet-stream Attribution 4.0 International https://mdpi.com/books/ https://mdpi.com/books/pdfview/book/12024 MDPI - Multidisciplinary Digital Publishing Institute 10.3390/books978-3-7258-6126-2 10.3390/books978-3-7258-6126-2 46cabcaa-dd94-4bfe-87b4-55023c1b36d0 9783725861255 9783725861262 178 CH open access |
| spellingShingle | Forms of address Second-person pronouns Politeness Processing Communication thema EDItEUR::C Language and Linguistics Perception and Processing of Address Terms |
| title | Perception and Processing of Address Terms |
| title_full | Perception and Processing of Address Terms |
| title_fullStr | Perception and Processing of Address Terms |
| title_full_unstemmed | Perception and Processing of Address Terms |
| title_short | Perception and Processing of Address Terms |
| title_sort | perception and processing of address terms |
| topic | Forms of address Second-person pronouns Politeness Processing Communication thema EDItEUR::C Language and Linguistics |
| topic_facet | Forms of address Second-person pronouns Politeness Processing Communication thema EDItEUR::C Language and Linguistics |
| url | ONIX_20260416T142754_9783725861255_24 |