Resisting Big Tech

How does Google Maps reorient our city travels? How do matching algorithms affect how we seek love? And how does artificial “intelligence” prompt how we think? Engaging these and similar questions, this open access book critiques Big Tech’s colonization of everyday life. Although #MeToo and Black Li...

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Prif Awdur: Niessen, Niels
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Cyhoeddwyd: Bloomsbury Publishing (UK) 2026
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author Niessen, Niels
author_browse Niessen, Niels
author_facet Niessen, Niels
author_sort Niessen, Niels
collection Directory of Open Access Books
description How does Google Maps reorient our city travels? How do matching algorithms affect how we seek love? And how does artificial “intelligence” prompt how we think? Engaging these and similar questions, this open access book critiques Big Tech’s colonization of everyday life. Although #MeToo and Black Lives Matter would not have happened the way they did without so-called “social” media, these platforms are not designed for emancipation but to maximize data extraction. Inspired by the feminist rallying cry that “the personal is political,” Resisting Big Tech calls for a collective consciousness of how Big Tech’s increasingly personalized streams colonize our associations (how we wander in our bodyminds and how we cohere as groups). Articulating a degrowth perspective on Big Tech, the book argues the need to be much more vigilant for how the transhumanist ideology that drives corporations like Google, Meta, and OpenAI accelerates life, burning out people and the planet. Focusing on four domains of life—home, city, learning, love— Niels Niessen advocates for the de-Googling of life and the need to foster truly communal spaces, online but especially offline. The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com. Open access was funded by the European Research Council.
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publishDate 2026
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publishDateSort 2026
publisher Bloomsbury Publishing (UK)
publisherStr Bloomsbury Publishing (UK)
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spelling doab-20.500.12854ir-1758292026-04-20T09:07:53Z Resisting Big Tech Niessen, Niels Data colonialism Critical data studies Digital culture Smartphone Algorithm Data privacy Transhumanism Data extractivism Technofeudalism Vectoralism Platform studies Platform society Technocolonialism Meta Microsoft Zoom Metaverse Alphabet Google Okcupid Tinder Corporation Technology Climate crisis Climate justice Social Media Online platforms Feminism Surveillance capitalism Posthumanism thema EDItEUR::P Mathematics and Science::PD Science: general issues::PDR Impact of science and technology on society thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies::JBCT1 Media studies: internet, digital media and society thema EDItEUR::P Mathematics and Science::PD Science: general issues::PDA Philosophy of science thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHB Sociology How does Google Maps reorient our city travels? How do matching algorithms affect how we seek love? And how does artificial “intelligence” prompt how we think? Engaging these and similar questions, this open access book critiques Big Tech’s colonization of everyday life. Although #MeToo and Black Lives Matter would not have happened the way they did without so-called “social” media, these platforms are not designed for emancipation but to maximize data extraction. Inspired by the feminist rallying cry that “the personal is political,” Resisting Big Tech calls for a collective consciousness of how Big Tech’s increasingly personalized streams colonize our associations (how we wander in our bodyminds and how we cohere as groups). Articulating a degrowth perspective on Big Tech, the book argues the need to be much more vigilant for how the transhumanist ideology that drives corporations like Google, Meta, and OpenAI accelerates life, burning out people and the planet. Focusing on four domains of life—home, city, learning, love— Niels Niessen advocates for the de-Googling of life and the need to foster truly communal spaces, online but especially offline. The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com. Open access was funded by the European Research Council. 2026-04-20T09:07:52Z 2026-04-20T09:07:52Z 2026-04-16T11:07:44Z 2025 book ONIX_20260415T184305_9781350504127_23 https://library.oapen.org/handle/20.500.12657/112378 9781350504127 https://directory.doabooks.org/handle/20.500.12854/175829 eng Bloomsbury Studies in Digital Cultures open access Bloomsbury Publishing (UK) Bloomsbury Academic b7fec79e-c133-4cb3-9544-88060a4d4e06 9781350504127 Bloomsbury Academic 320 London open access
spellingShingle Data colonialism
Critical data studies
Digital culture
Smartphone
Algorithm
Data privacy
Transhumanism
Data extractivism
Technofeudalism
Vectoralism
Platform studies
Platform society
Technocolonialism
Meta
Microsoft
Zoom
Metaverse
Alphabet
Google
Okcupid
Tinder
Corporation
Technology
Climate crisis
Climate justice
Social Media
Online platforms
Feminism
Surveillance capitalism
Posthumanism
thema EDItEUR::P Mathematics and Science::PD Science: general issues::PDR Impact of science and technology on society
thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies
thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies::JBCT1 Media studies: internet, digital media and society
thema EDItEUR::P Mathematics and Science::PD Science: general issues::PDA Philosophy of science
thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies
thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHB Sociology
Niessen, Niels
Resisting Big Tech
title Resisting Big Tech
title_full Resisting Big Tech
title_fullStr Resisting Big Tech
title_full_unstemmed Resisting Big Tech
title_short Resisting Big Tech
title_sort resisting big tech
topic Data colonialism
Critical data studies
Digital culture
Smartphone
Algorithm
Data privacy
Transhumanism
Data extractivism
Technofeudalism
Vectoralism
Platform studies
Platform society
Technocolonialism
Meta
Microsoft
Zoom
Metaverse
Alphabet
Google
Okcupid
Tinder
Corporation
Technology
Climate crisis
Climate justice
Social Media
Online platforms
Feminism
Surveillance capitalism
Posthumanism
thema EDItEUR::P Mathematics and Science::PD Science: general issues::PDR Impact of science and technology on society
thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies
thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies::JBCT1 Media studies: internet, digital media and society
thema EDItEUR::P Mathematics and Science::PD Science: general issues::PDA Philosophy of science
thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies
thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHB Sociology
topic_facet Data colonialism
Critical data studies
Digital culture
Smartphone
Algorithm
Data privacy
Transhumanism
Data extractivism
Technofeudalism
Vectoralism
Platform studies
Platform society
Technocolonialism
Meta
Microsoft
Zoom
Metaverse
Alphabet
Google
Okcupid
Tinder
Corporation
Technology
Climate crisis
Climate justice
Social Media
Online platforms
Feminism
Surveillance capitalism
Posthumanism
thema EDItEUR::P Mathematics and Science::PD Science: general issues::PDR Impact of science and technology on society
thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies
thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies::JBCT1 Media studies: internet, digital media and society
thema EDItEUR::P Mathematics and Science::PD Science: general issues::PDA Philosophy of science
thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies
thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHB Sociology
url ONIX_20260415T184305_9781350504127_23
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