Employer branding
This monograph seeks to explore the multifaceted aspects of employer branding and provide a conceptual framework for understanding this concept. The content of the book integrates various viewpoints on employer branding, aligns these perspectives with a unified theoretical model, and illustrates the...
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| Médium: | Online |
| Jazyk: | polština |
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Wydawnictwo Uniwersytetu Łódzkiego
2026
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| On-line přístup: | ONIX_20260612T144849_9788383318370_7 |
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| _version_ | 1869531278001307648 |
|---|---|
| author | Wojtaszczyk, Katarzyna |
| author_browse | Wojtaszczyk, Katarzyna |
| author_facet | Wojtaszczyk, Katarzyna |
| author_sort | Wojtaszczyk, Katarzyna |
| collection | Directory of Open Access Books |
| description | This monograph seeks to explore the multifaceted aspects of employer branding and provide a conceptual framework for understanding this concept. The content of the book integrates various viewpoints on employer branding, aligns these perspectives with a unified theoretical model, and illustrates the intricate nature of employer branding._x000D_ The book examines employer branding from four distinct perspectives. To begin with, the first dimension is shaped by value theory, relationship theory, and experience theory, all of which have played a substantial role in contemporary management studies. The second dimension focuses on an organisation's marketing function, particularly the principles of brand management. The third dimension highlights the role of human resource management (HRM) in employer branding, emphasising the personnel function, and involving key HRM stakeholders: prospective, current, and former employees. Lastly, the fourth dimension encompasses the management functions, defined as planning, organising, leading, and controlling._x000D_ The monograph is theoretical in nature and was developed based on an interdisciplinary, narrative literature review. Based on the analyses, it was determined that employer branding is a dual-function concept related to the HRM and marketing functions. Furthermore, it was proposed that employer branding should be seen as the process of co-creating employer brand value by an organisation and its internal and external stakeholders, which is achieved through the use of human resources and brand management tools to foster relationships that generate benefits and experiences for the stakeholders involved. |
| format | Online |
| id | doab-20.500.12854ir-177471 |
| institution | Directory of Open Access Books |
| language | pol |
| publishDate | 2026 |
| publishDateRange | 2026 |
| publishDateSort | 2026 |
| publisher | Wydawnictwo Uniwersytetu Łódzkiego |
| publisherStr | Wydawnictwo Uniwersytetu Łódzkiego |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1774712026-06-12T13:43:28Z Employer branding Wojtaszczyk, Katarzyna Employer branding Brand management Human resource management Values Relationships Experiences thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV2 Personnel and human resources management This monograph seeks to explore the multifaceted aspects of employer branding and provide a conceptual framework for understanding this concept. The content of the book integrates various viewpoints on employer branding, aligns these perspectives with a unified theoretical model, and illustrates the intricate nature of employer branding._x000D_ The book examines employer branding from four distinct perspectives. To begin with, the first dimension is shaped by value theory, relationship theory, and experience theory, all of which have played a substantial role in contemporary management studies. The second dimension focuses on an organisation's marketing function, particularly the principles of brand management. The third dimension highlights the role of human resource management (HRM) in employer branding, emphasising the personnel function, and involving key HRM stakeholders: prospective, current, and former employees. Lastly, the fourth dimension encompasses the management functions, defined as planning, organising, leading, and controlling._x000D_ The monograph is theoretical in nature and was developed based on an interdisciplinary, narrative literature review. Based on the analyses, it was determined that employer branding is a dual-function concept related to the HRM and marketing functions. Furthermore, it was proposed that employer branding should be seen as the process of co-creating employer brand value by an organisation and its internal and external stakeholders, which is achieved through the use of human resources and brand management tools to foster relationships that generate benefits and experiences for the stakeholders involved. 2026-06-12T13:43:26Z 2026-06-12T13:43:26Z 2025 book ONIX_20260612T144849_9788383318370_7 9788383318370 9788383318363 https://directory.doabooks.org/handle/20.500.12854/177471 pol image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://press.uni.lodz.pl/index.php/wul/pl/catalog/book/1499 Wydawnictwo Uniwersytetu Łódzkiego electronic 10.18778/8331-837-0 This monograph seeks to explore the multifaceted aspects of employer branding and provide a conceptual framework for understanding this concept. The content of the book integrates various viewpoints on employer branding, aligns these perspectives with a unified theoretical model, and illustrates the intricate nature of employer branding._x000D_ The book examines employer branding from four distinct perspectives. To begin with, the first dimension is shaped by value theory, relationship theory, and experience theory, all of which have played a substantial role in contemporary management studies. The second dimension focuses on an organisation's marketing function, particularly the principles of brand management. The third dimension highlights the role of human resource management (HRM) in employer branding, emphasising the personnel function, and involving key HRM stakeholders: prospective, current, and former employees. Lastly, the fourth dimension encompasses the management functions, defined as planning, organising, leading, and controlling._x000D_ The monograph is theoretical in nature and was developed based on an interdisciplinary, narrative literature review. Based on the analyses, it was determined that employer branding is a dual-function concept related to the HRM and marketing functions. Furthermore, it was proposed that employer branding should be seen as the process of co-creating employer brand value by an organisation and its internal and external stakeholders, which is achieved through the use of human resources and brand management tools to foster relationships that generate benefits and experiences for the stakeholders involved. 10.18778/8331-837-0 83bfe9c9-323d-4283-b087-d859fd9af314 9788383318370 9788383318363 electronic open access |
| spellingShingle | Employer branding Brand management Human resource management Values Relationships Experiences thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV2 Personnel and human resources management Wojtaszczyk, Katarzyna Employer branding |
| title | Employer branding |
| title_full | Employer branding |
| title_fullStr | Employer branding |
| title_full_unstemmed | Employer branding |
| title_short | Employer branding |
| title_sort | employer branding |
| topic | Employer branding Brand management Human resource management Values Relationships Experiences thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV2 Personnel and human resources management |
| topic_facet | Employer branding Brand management Human resource management Values Relationships Experiences thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV2 Personnel and human resources management |
| url | ONIX_20260612T144849_9788383318370_7 |
| work_keys_str_mv | AT wojtaszczykkatarzyna employerbranding |