Rozrywkowe oblicze radia komercyjnego
The book The entertainment side of commercial radio presents in a comprehensive way the strategies of selected private radio stations, i.e. Radio Eska, RMF FM and Radio Zet, related to the provision of entertainment by them. The aim of this publication was to analyze the offer of commercial radio st...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Online |
| 語言: | 波兰语 |
| 出版: |
Wydawnictwo Uniwersytetu Łódzkiego
2026
|
| 主題: | |
| 在線閱讀: | ONIX_20260612T144849_9788382206906_20 |
| 標簽: |
沒有標簽, 成為第一個標記此記錄!
|
| _version_ | 1869521842782339072 |
|---|---|
| author | Czarnek Wnuk, Paulina |
| author_browse | Czarnek Wnuk, Paulina |
| author_facet | Czarnek Wnuk, Paulina |
| author_sort | Czarnek Wnuk, Paulina |
| collection | Directory of Open Access Books |
| description | The book The entertainment side of commercial radio presents in a comprehensive way the strategies of selected private radio stations, i.e. Radio Eska, RMF FM and Radio Zet, related to the provision of entertainment by them. The aim of this publication was to analyze the offer of commercial radio stations in terms of entertainment content and activities present in them. The research hypothesis, which was verified in the course of the considerations, indicated that they (these contents and actions) constitute the core of the transmission of formatted private radio stations. The chosen research method was the analysis and logical construction with the elements of content analysis and case study, supported by theoretical considerations based on the literature on the subject. In the theoretical part, the author reviews various research positions in relation to entertainment and phenomena close to it (game, fun, free time, carnival), looks at the ludic role of the media from the perspective of, inter alia, functionalism or the critical theory, and finally characterizes the commercial radio sector. In the analytical chapters, she presents aerial and non-aerial entertainment activities, as well as initiatives taken in the space of the so-called new media (they are preceded by a short historical outline relating to the presence of play in the audio medium). The conclusions from the observation and interpretation of the discussed actions confirm the hypothesis articulated at the beginning. The entertainment offer of commercial broadcasters is quite extensive, though not always valuable, and is a combination of what they offer to the audience on the air, in the non-programming space or on the Internet. |
| format | Online |
| id | doab-20.500.12854ir-177534 |
| institution | Directory of Open Access Books |
| language | pol |
| publishDate | 2026 |
| publishDateRange | 2026 |
| publishDateSort | 2026 |
| publisher | Wydawnictwo Uniwersytetu Łódzkiego |
| publisherStr | Wydawnictwo Uniwersytetu Łódzkiego |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1775342026-06-12T13:52:17Z Rozrywkowe oblicze radia komercyjnego Czarnek Wnuk, Paulina Radio Entertainment Fun Game thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries::KNTC Film, TV and Radio industries The book The entertainment side of commercial radio presents in a comprehensive way the strategies of selected private radio stations, i.e. Radio Eska, RMF FM and Radio Zet, related to the provision of entertainment by them. The aim of this publication was to analyze the offer of commercial radio stations in terms of entertainment content and activities present in them. The research hypothesis, which was verified in the course of the considerations, indicated that they (these contents and actions) constitute the core of the transmission of formatted private radio stations. The chosen research method was the analysis and logical construction with the elements of content analysis and case study, supported by theoretical considerations based on the literature on the subject. In the theoretical part, the author reviews various research positions in relation to entertainment and phenomena close to it (game, fun, free time, carnival), looks at the ludic role of the media from the perspective of, inter alia, functionalism or the critical theory, and finally characterizes the commercial radio sector. In the analytical chapters, she presents aerial and non-aerial entertainment activities, as well as initiatives taken in the space of the so-called new media (they are preceded by a short historical outline relating to the presence of play in the audio medium). The conclusions from the observation and interpretation of the discussed actions confirm the hypothesis articulated at the beginning. The entertainment offer of commercial broadcasters is quite extensive, though not always valuable, and is a combination of what they offer to the audience on the air, in the non-programming space or on the Internet. 2026-06-12T13:52:15Z 2026-06-12T13:52:15Z 2021 book ONIX_20260612T144849_9788382206906_20 9788382206906 9788382206890 https://directory.doabooks.org/handle/20.500.12854/177534 pol Komunikacja i Media image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://press.uni.lodz.pl/index.php/wul/pl/catalog/book/1407 Wydawnictwo Uniwersytetu Łódzkiego electronic 10.18778/8220-689-0 The book The entertainment side of commercial radio presents in a comprehensive way the strategies of selected private radio stations, i.e. Radio Eska, RMF FM and Radio Zet, related to the provision of entertainment by them. The aim of this publication was to analyze the offer of commercial radio stations in terms of entertainment content and activities present in them. The research hypothesis, which was verified in the course of the considerations, indicated that they (these contents and actions) constitute the core of the transmission of formatted private radio stations. The chosen research method was the analysis and logical construction with the elements of content analysis and case study, supported by theoretical considerations based on the literature on the subject. In the theoretical part, the author reviews various research positions in relation to entertainment and phenomena close to it (game, fun, free time, carnival), looks at the ludic role of the media from the perspective of, inter alia, functionalism or the critical theory, and finally characterizes the commercial radio sector. In the analytical chapters, she presents aerial and non-aerial entertainment activities, as well as initiatives taken in the space of the so-called new media (they are preceded by a short historical outline relating to the presence of play in the audio medium). The conclusions from the observation and interpretation of the discussed actions confirm the hypothesis articulated at the beginning. The entertainment offer of commercial broadcasters is quite extensive, though not always valuable, and is a combination of what they offer to the audience on the air, in the non-programming space or on the Internet. 10.18778/8220-689-0 83bfe9c9-323d-4283-b087-d859fd9af314 9788382206906 9788382206890 electronic open access |
| spellingShingle | Radio Entertainment Fun Game thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries::KNTC Film, TV and Radio industries Czarnek Wnuk, Paulina Rozrywkowe oblicze radia komercyjnego |
| title | Rozrywkowe oblicze radia komercyjnego |
| title_full | Rozrywkowe oblicze radia komercyjnego |
| title_fullStr | Rozrywkowe oblicze radia komercyjnego |
| title_full_unstemmed | Rozrywkowe oblicze radia komercyjnego |
| title_short | Rozrywkowe oblicze radia komercyjnego |
| title_sort | rozrywkowe oblicze radia komercyjnego |
| topic | Radio Entertainment Fun Game thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries::KNTC Film, TV and Radio industries |
| topic_facet | Radio Entertainment Fun Game thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries::KNTC Film, TV and Radio industries |
| url | ONIX_20260612T144849_9788382206906_20 |
| work_keys_str_mv | AT czarnekwnukpaulina rozrywkoweobliczeradiakomercyjnego |