Strategie rozwoju zagranicznych sieci handlowych w Polsce
This monograph aims at outlining business development strategy of foreign large format retail in Poland after 1990. The Polish model of economic transformation stimulated retail internationalization at a scale unseen in other countries of the region. At the same time, foreign retail chains played a...
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| Formato: | Online |
| Lenguaje: | polaco |
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Wydawnictwo Uniwersytetu Łódzkiego
2026
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| Acceso en línea: | ONIX_20260612T144849_9788382208641_24 |
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| _version_ | 1869522996183433216 |
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| author | Domański, Tomasz |
| author_browse | Domański, Tomasz |
| author_facet | Domański, Tomasz |
| author_sort | Domański, Tomasz |
| collection | Directory of Open Access Books |
| description | This monograph aims at outlining business development strategy of foreign large format retail in Poland after 1990. The Polish model of economic transformation stimulated retail internationalization at a scale unseen in other countries of the region. At the same time, foreign retail chains played a major role in modernization of Polish retail by encouraging a series of innovation processes._x000D_ The work discusses the strategies and positioning policies adopted by selected retail chains vis-a-vis competitive formats such as hypermarkets and discount stores. Case study methodology has been used widely to present the strategies followed by selected foreign retail chains in Poland and globally. The publication also examines results of original empirical studies conducted in 2021 on a group of Polish households and devoted to shopping habits exhibited in preferred foreign retail chains._x000D_ This monograph bridges the research gap in analyses of business development strategies of foreign retail chains in Poland in a broader context of retail internationalization. Both in Poland, as well as abroad in-depth strategic case studies for this group of enterprises are still missing. _x000D_ At the same time, the monograph reveals strategic challenges faced today by brick-and-mortar retail chains. Today, the previously applied strategies of traditional large format retail need to be redefined. Modern large format chains must be able to increasingly better deploy online channels and put in place innovation designed to improve their store formats. The absent of necessary innovations or their delayed implementation may jeopardise their future market operations. This monograph complements the author’s earlier works on marketing strategies of large format retail chains and retail development strategies. |
| format | Online |
| id | doab-20.500.12854ir-177639 |
| institution | Directory of Open Access Books |
| language | pol |
| publishDate | 2026 |
| publishDateRange | 2026 |
| publishDateSort | 2026 |
| publisher | Wydawnictwo Uniwersytetu Łódzkiego |
| publisherStr | Wydawnictwo Uniwersytetu Łódzkiego |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1776392026-06-12T14:11:33Z Strategie rozwoju zagranicznych sieci handlowych w Polsce Domański, Tomasz Strategies of foreign retailers Strategies of hypermarkets chains Strategies of discount chains Retail trade in Poland Polish consumer behavior of retail chains thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCC Microeconomics::KCCD Domestic or internal trade This monograph aims at outlining business development strategy of foreign large format retail in Poland after 1990. The Polish model of economic transformation stimulated retail internationalization at a scale unseen in other countries of the region. At the same time, foreign retail chains played a major role in modernization of Polish retail by encouraging a series of innovation processes._x000D_ The work discusses the strategies and positioning policies adopted by selected retail chains vis-a-vis competitive formats such as hypermarkets and discount stores. Case study methodology has been used widely to present the strategies followed by selected foreign retail chains in Poland and globally. The publication also examines results of original empirical studies conducted in 2021 on a group of Polish households and devoted to shopping habits exhibited in preferred foreign retail chains._x000D_ This monograph bridges the research gap in analyses of business development strategies of foreign retail chains in Poland in a broader context of retail internationalization. Both in Poland, as well as abroad in-depth strategic case studies for this group of enterprises are still missing. _x000D_ At the same time, the monograph reveals strategic challenges faced today by brick-and-mortar retail chains. Today, the previously applied strategies of traditional large format retail need to be redefined. Modern large format chains must be able to increasingly better deploy online channels and put in place innovation designed to improve their store formats. The absent of necessary innovations or their delayed implementation may jeopardise their future market operations. This monograph complements the author’s earlier works on marketing strategies of large format retail chains and retail development strategies. 2026-06-12T14:11:30Z 2026-06-12T14:11:30Z 2022 book ONIX_20260612T144849_9788382208641_24 9788382208641 9788382208634 https://directory.doabooks.org/handle/20.500.12854/177639 pol image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://press.uni.lodz.pl/index.php/wul/pl/catalog/book/1256 Wydawnictwo Uniwersytetu Łódzkiego electronic 10.18778/8220-863-4 This monograph aims at outlining business development strategy of foreign large format retail in Poland after 1990. The Polish model of economic transformation stimulated retail internationalization at a scale unseen in other countries of the region. At the same time, foreign retail chains played a major role in modernization of Polish retail by encouraging a series of innovation processes._x000D_ The work discusses the strategies and positioning policies adopted by selected retail chains vis-a-vis competitive formats such as hypermarkets and discount stores. Case study methodology has been used widely to present the strategies followed by selected foreign retail chains in Poland and globally. The publication also examines results of original empirical studies conducted in 2021 on a group of Polish households and devoted to shopping habits exhibited in preferred foreign retail chains._x000D_ This monograph bridges the research gap in analyses of business development strategies of foreign retail chains in Poland in a broader context of retail internationalization. Both in Poland, as well as abroad in-depth strategic case studies for this group of enterprises are still missing. _x000D_ At the same time, the monograph reveals strategic challenges faced today by brick-and-mortar retail chains. Today, the previously applied strategies of traditional large format retail need to be redefined. Modern large format chains must be able to increasingly better deploy online channels and put in place innovation designed to improve their store formats. The absent of necessary innovations or their delayed implementation may jeopardise their future market operations. This monograph complements the author’s earlier works on marketing strategies of large format retail chains and retail development strategies. 10.18778/8220-863-4 83bfe9c9-323d-4283-b087-d859fd9af314 9788382208641 9788382208634 electronic open access |
| spellingShingle | Strategies of foreign retailers Strategies of hypermarkets chains Strategies of discount chains Retail trade in Poland Polish consumer behavior of retail chains thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCC Microeconomics::KCCD Domestic or internal trade Domański, Tomasz Strategie rozwoju zagranicznych sieci handlowych w Polsce |
| title | Strategie rozwoju zagranicznych sieci handlowych w Polsce |
| title_full | Strategie rozwoju zagranicznych sieci handlowych w Polsce |
| title_fullStr | Strategie rozwoju zagranicznych sieci handlowych w Polsce |
| title_full_unstemmed | Strategie rozwoju zagranicznych sieci handlowych w Polsce |
| title_short | Strategie rozwoju zagranicznych sieci handlowych w Polsce |
| title_sort | strategie rozwoju zagranicznych sieci handlowych w polsce |
| topic | Strategies of foreign retailers Strategies of hypermarkets chains Strategies of discount chains Retail trade in Poland Polish consumer behavior of retail chains thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCC Microeconomics::KCCD Domestic or internal trade |
| topic_facet | Strategies of foreign retailers Strategies of hypermarkets chains Strategies of discount chains Retail trade in Poland Polish consumer behavior of retail chains thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCC Microeconomics::KCCD Domestic or internal trade |
| url | ONIX_20260612T144849_9788382208641_24 |
| work_keys_str_mv | AT domanskitomasz strategierozwojuzagranicznychsiecihandlowychwpolsce |