Qualitative Methods in Digital Inquiry

Qualitative Methods in Digital Inquiry shows how to design, conduct, and analyse qualitative research in online and technology-rich settings, from virtual ethnography and netnography to visual and arts-based approaches. Written for PhD students, early-career researchers, and instructors across the s...

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Autors principals: Sułkowski, Łukasz, Lehman, Iga, Szczepańska-Woszczyna, Katarzyna
Format: Online
Idioma:anglès
Publicat: Taylor & Francis 2026
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Accés en línia:ONIX_20260621T103021_9781040960608_25
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Sumari:Qualitative Methods in Digital Inquiry shows how to design, conduct, and analyse qualitative research in online and technology-rich settings, from virtual ethnography and netnography to visual and arts-based approaches. Written for PhD students, early-career researchers, and instructors across the social sciences and management, the book also supports applied researchers in UX, market research, and organisational development.