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Loyalty Schemes in Retailing

To expand existing literature on loyalty schemes, the impact of stand-alone vs. multi-partner programs on customer loyalty was evaluated. In addition, the effects of store satisfaction, membership in competing programs, as well as various shopper characteristics were tested. Therefore, interviews we...

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Hovedforfatter: Hoffmann, Nicolas
Format: Online
Sprog:engelsk
Udgivet: Peter Lang International Academic Publishers 2021
Fag:
alone
Comparison
Hoffmann
Kundenbindungsprogramme
Loyalty
loyalty Schemes
Multi
Multi-Partner-Program
partner
Programs
Retailing
Schemes
Stand
Stand-alone-Program
thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV5 Production and quality control management
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV7 Sales and marketing management
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV9 Distribution and logistics management
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJR Corporate governance: role and responsibilities of boards and directors
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSM Market research
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