The American Automobile Industry

Amid the gloom, indeed the despair, that prevailed among auto industry spokesmen during early 1981, the University of Michigan held the first U.S.-Japan Auto Conference. With all the uncertainty that accompanies a march into new territory, the conference very much resembled a call to arms as industr...

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description Amid the gloom, indeed the despair, that prevailed among auto industry spokesmen during early 1981, the University of Michigan held the first U.S.-Japan Auto Conference. With all the uncertainty that accompanies a march into new territory, the conference very much resembled a call to arms as industry, union, and government officials sought to comprehend and respond to the Japanese challenge. In the subsequent two conferences in 1982 and 1983, the concerned parties displayed an impressive willingness to roll up their sleeves and get on with creating the conditions for a renewal of the industry. Yet success seemed to elude their efforts, and frustrations mounted as the national recession lengthened and deepened. It was not until the March 1984 conference that definite change in tone became apparent. By this time, it was clear that the industry was beginning to reap the fruits of its efforts. As Paul McCracken notes in his remarks, the market for new cars was manifesting its traditional high-geared response to improved business conditions, and the voluntary trade restraints were contributing to the ability of the industry to take advantage of this renewed prosperity. In addition, those who know the industry well knew that the major improvements in quality and productivity had been made, and many of the changes responsible for these improvements seem unlikely to be reversed. All this was much on the minds of speakers and participants during the March conference. The various speakers presented an image of people who thought that they were pretty much on the way toward addressing successfully their internal problems of productivity, quality, and marketing. All that remained was to dispose of the external factors that prevented the, from competing on that well-known if elusive "level playing field." [ix]
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spelling doab-20.500.12854ir-280412025-07-21T15:58:17Z The American Automobile Industry Cole, Robert E. Industry and industrial studies thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies Amid the gloom, indeed the despair, that prevailed among auto industry spokesmen during early 1981, the University of Michigan held the first U.S.-Japan Auto Conference. With all the uncertainty that accompanies a march into new territory, the conference very much resembled a call to arms as industry, union, and government officials sought to comprehend and respond to the Japanese challenge. In the subsequent two conferences in 1982 and 1983, the concerned parties displayed an impressive willingness to roll up their sleeves and get on with creating the conditions for a renewal of the industry. Yet success seemed to elude their efforts, and frustrations mounted as the national recession lengthened and deepened. It was not until the March 1984 conference that definite change in tone became apparent. By this time, it was clear that the industry was beginning to reap the fruits of its efforts. As Paul McCracken notes in his remarks, the market for new cars was manifesting its traditional high-geared response to improved business conditions, and the voluntary trade restraints were contributing to the ability of the industry to take advantage of this renewed prosperity. In addition, those who know the industry well knew that the major improvements in quality and productivity had been made, and many of the changes responsible for these improvements seem unlikely to be reversed. All this was much on the minds of speakers and participants during the March conference. The various speakers presented an image of people who thought that they were pretty much on the way toward addressing successfully their internal problems of productivity, quality, and marketing. All that remained was to dispose of the external factors that prevented the, from competing on that well-known if elusive "level playing field." [ix] 2021-02-10T13:20:19Z 2021-02-10T13:20:19Z 2020-09-23T15:18:05Z 2020 book ONIX_20200923_9780472902064_45 OCN: 1204619117 https://library.oapen.org/handle/20.500.12657/41849 https://directory.doabooks.org/handle/20.500.12854/28041 eng Michigan Papers in Japanese Studies open access image/jpeg image/jpeg image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International https://library.oapen.org/bitstream/20.500.12657/41849/1/9780472902064.pdf https://library.oapen.org/bitstream/20.500.12657/41849/1/9780472902064.pdf https://library.oapen.org/bitstream/20.500.12657/41849/1/9780472902064.pdf University of Michigan Press U of M Center For Japanese Studies 10.3998/mpub.11903719 10.3998/mpub.11903719 b7359529-e5f7-4510-a59f-d7dafa1d4d17 National Endowment for the Humanities Andrew W. Mellon Foundation 0314e571-4102-4526-b014-3ed8f2d6750a 0cdc3d7c-5c59-49ed-9dba-ad641acd8fd1 U of M Center For Japanese Studies 119 Ann Arbor [grantnumber unknown] [grantnumber unknown] open access
spellingShingle Industry and industrial studies
thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies
thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies
The American Automobile Industry
title The American Automobile Industry
title_full The American Automobile Industry
title_fullStr The American Automobile Industry
title_full_unstemmed The American Automobile Industry
title_short The American Automobile Industry
title_sort american automobile industry
topic Industry and industrial studies
thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies
thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies
topic_facet Industry and industrial studies
thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies
thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies
url ONIX_20200923_9780472902064_45