Hybridity, or the Cultural Logic of Globalization

The intermingling of people and media from different cultures is a communication-based phenomenon known as hybridity. Drawing on original research from Lebanon to Mexico and analyzing the use of the term in cultural and postcolonial studies (as well as the popular and business media), Marwan Kraidy...

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主要作者: Kraidy, Marwan
格式: Online
語言:英语
出版: Temple University Press 2021
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在線閱讀:626979
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author Kraidy, Marwan
author_browse Kraidy, Marwan
author_facet Kraidy, Marwan
author_sort Kraidy, Marwan
collection Directory of Open Access Books
description The intermingling of people and media from different cultures is a communication-based phenomenon known as hybridity. Drawing on original research from Lebanon to Mexico and analyzing the use of the term in cultural and postcolonial studies (as well as the popular and business media), Marwan Kraidy offers readers a history of the idea and a set of prescriptions for its future use. Kraidy analyzes the use of the concept of cultural mixture from the first century A.D. to its present application in the academy and the commercial press. The book's case studies build an argument for understanding the importance of the dynamics of communication, uneven power relationships, and political economy as well as culture, in situations of hybridity. Kraidy suggests a new framework he developed to study cultural mixture—called critical transculturalism—which uses hybridity as its core concept, and provides a practical method for examining how media and communication work in international contexts.
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spelling doab-20.500.12854ir-287322025-07-30T11:50:28Z Hybridity, or the Cultural Logic of Globalization Kraidy, Marwan Media and Communications Cultural imperialism Globalization Hybridity Lebanon United States The intermingling of people and media from different cultures is a communication-based phenomenon known as hybridity. Drawing on original research from Lebanon to Mexico and analyzing the use of the term in cultural and postcolonial studies (as well as the popular and business media), Marwan Kraidy offers readers a history of the idea and a set of prescriptions for its future use. Kraidy analyzes the use of the concept of cultural mixture from the first century A.D. to its present application in the academy and the commercial press. The book's case studies build an argument for understanding the importance of the dynamics of communication, uneven power relationships, and political economy as well as culture, in situations of hybridity. Kraidy suggests a new framework he developed to study cultural mixture—called critical transculturalism—which uses hybridity as its core concept, and provides a practical method for examining how media and communication work in international contexts. 2021-02-10T12:58:18Z 2017-03-01 23:55:55 2020-03-07 03:00:27 2020-04-01T13:40:34Z 2006-06-01 book 626979 OCN: 1028770021 http://library.oapen.org/handle/20.500.12657/31581 9781592131433 https://directory.doabooks.org/handle/20.500.12854/28732 eng open access image/jpeg image/jpeg image/jpeg image/jpeg image/jpeg n/a n/a n/a n/a n/a https://library.oapen.org/bitstream/20.500.12657/31581/1/626979.pdf https://library.oapen.org/bitstream/20.500.12657/31581/1/626979.pdf https://library.oapen.org/bitstream/20.500.12657/31581/1/626979.pdf https://library.oapen.org/bitstream/20.500.12657/31581/1/626979.pdf https://library.oapen.org/bitstream/20.500.12657/31581/1/626979.pdf Temple University Press 10.26530/oapen_626979 10.26530/oapen_626979 bc531d0f-4e8c-4706-b946-82682309f49a Knowledge Unlatched b818ba9d-2dd9-4fd7-a364-7f305aef7ee9 9781592131433 Knowledge Unlatched (KU) KU Select 2016 Backlist Collection 100304 KU Select 2016 Backlist Collection open access
spellingShingle Media and Communications
Cultural imperialism
Globalization
Hybridity
Lebanon
United States
Kraidy, Marwan
Hybridity, or the Cultural Logic of Globalization
title Hybridity, or the Cultural Logic of Globalization
title_full Hybridity, or the Cultural Logic of Globalization
title_fullStr Hybridity, or the Cultural Logic of Globalization
title_full_unstemmed Hybridity, or the Cultural Logic of Globalization
title_short Hybridity, or the Cultural Logic of Globalization
title_sort hybridity or the cultural logic of globalization
topic Media and Communications
Cultural imperialism
Globalization
Hybridity
Lebanon
United States
topic_facet Media and Communications
Cultural imperialism
Globalization
Hybridity
Lebanon
United States
url 626979
work_keys_str_mv AT kraidymarwan hybridityortheculturallogicofglobalization