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Die Neumitgliederwerbung von SPD und CDU im Vergleich

Is the loss of members of German popular parties an unstoppable scenario of decline or a reversible phenomenon? The first systematic research shows in a comparative analysis of the strategies of the German parties CDU and SPD in recruiting new party members that it is worthwhile to enter a completel...

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Hoofdauteur: Jakobs, Simon
Formaat: Online
Taal:Duits
Gepubliceerd in: Verlag Barbara Budrich 2021
Onderwerpen:
Freiwilligenarbeit
member recruitment
membership
Mitgliederrekrutierung
Mitgliederwerbung
participation
Partizipation
popular parties
recruitment strategy
Recruitmentforschung
Recruitmentstrategien
Strategie
Volksparteien
volunteer work
thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPL Political parties and party platforms
Online toegang:ONIX_20201123_9783847416395_3
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Samenvatting:Is the loss of members of German popular parties an unstoppable scenario of decline or a reversible phenomenon? The first systematic research shows in a comparative analysis of the strategies of the German parties CDU and SPD in recruiting new party members that it is worthwhile to enter a completely new field of investigation. The study reveals that the loss of members can be stopped at the cost of further professionalization of party members.

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