Strategie di internazionalizzazione e grande distribuzione nel settore dell'abbigliamento
The Stanze della Moda project has set up an Observatory with the purpose of economic and management monitoring of the fabric of the Florentine companies through a marketing and research workshop. The analysis of several major international retailers demonstrates the emergence of a successful busines...
Sparad:
| Huvudupphov: | , |
|---|---|
| Materialtyp: | Online |
| Språk: | italienska |
| Utgiven: |
Firenze University Press
2021
|
| Ämnen: | |
| Länkar: | 356381 |
| Taggar: |
Inga taggar, Lägg till första taggen!
|
| _version_ | 1869528317605969920 |
|---|---|
| author | Ciappei, Cristiano Sani, Azzurra |
| author_browse | Ciappei, Cristiano Sani, Azzurra |
| author_facet | Ciappei, Cristiano Sani, Azzurra |
| author_sort | Ciappei, Cristiano |
| collection | Directory of Open Access Books |
| description | The Stanze della Moda project has set up an Observatory with the purpose of economic and management monitoring of the fabric of the Florentine companies through a marketing and research workshop. The analysis of several major international retailers demonstrates the emergence of a successful business model which, albeit in some respects idiosyncratic and difficult to transfer, represents an innovative stimulus for companies in the sector that want to redefine their competitiveness in the face of the altered market conditions. The focus on the Florentine companies delineates the ways in which the local manufacturers intercept the purchasing channels of major retail, creating a mediated form of sales on the international markets. |
| format | Online |
| id | doab-20.500.12854ir-29169 |
| institution | Directory of Open Access Books |
| language | ita |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | Firenze University Press |
| publisherStr | Firenze University Press |
| record_format | ojs |
| spelling | doab-20.500.12854ir-291692025-07-21T15:57:11Z Strategie di internazionalizzazione e grande distribuzione nel settore dell'abbigliamento Ciappei, Cristiano Sani, Azzurra economy florence firenze business & management imprese economia thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJC Business strategy thema EDItEUR::T Technology, Engineering, Agriculture, Industrial processes::TD Industrial chemistry and manufacturing technologies::TDP Other manufacturing technologies thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJC Business strategy thema EDItEUR::T Technology, Engineering, Agriculture, Industrial processes::TD Industrial chemistry and manufacturing technologies::TDP Other manufacturing technologies The Stanze della Moda project has set up an Observatory with the purpose of economic and management monitoring of the fabric of the Florentine companies through a marketing and research workshop. The analysis of several major international retailers demonstrates the emergence of a successful business model which, albeit in some respects idiosyncratic and difficult to transfer, represents an innovative stimulus for companies in the sector that want to redefine their competitiveness in the face of the altered market conditions. The focus on the Florentine companies delineates the ways in which the local manufacturers intercept the purchasing channels of major retail, creating a mediated form of sales on the international markets. Il progetto Stanze della Moda ha istituito un Osservatorio con finalità di monitoraggio economicoe gestionale del tessuto di aziende fi orentine attraverso un laboratorio di marketing e di ricerca. L'analisi di alcuni grandi retailer internazionali dimostra l'emergere di un modello di business vincente che, anche se per alcuni aspetti idiosincratico e diffi cilmente trasferibile, rappresenta lo spunto innovativo per imprese del settore che vogliono ridefinire la propria competitività di fronte alle mutate condizioni del mercato. Il focus sulle imprese fiorentine delinea le modalità attraverso le quali i produttori locali intercettano i canali di acquisto della grande distribuzione realizzando una forma mediata di vendita sui mercati internazionali. 2021-02-10T12:58:18Z 2010-10-04 00:00:00 2020-04-01T15:25:27Z 2006 book 356381 OCN: 1166569979 437398764 http://library.oapen.org/handle/20.500.12657/34744 8884534569 https://directory.doabooks.org/handle/20.500.12854/29169 ita open access image/jpeg image/jpeg image/jpeg image/jpeg n/a n/a n/a n/a https://library.oapen.org/bitstream/20.500.12657/34744/1/356381.pdf https://library.oapen.org/bitstream/20.500.12657/34744/1/356381.pdf https://library.oapen.org/bitstream/20.500.12657/34744/1/356381.pdf https://library.oapen.org/bitstream/20.500.12657/34744/1/356381.pdf Firenze University Press 10.26530/OAPEN_356381 10.26530/OAPEN_356381 2ec4474d-93b1-4cfa-b313-9c6019b51b1a 8884534569 open access |
| spellingShingle | economy florence firenze business & management imprese economia thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJC Business strategy thema EDItEUR::T Technology, Engineering, Agriculture, Industrial processes::TD Industrial chemistry and manufacturing technologies::TDP Other manufacturing technologies thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJC Business strategy thema EDItEUR::T Technology, Engineering, Agriculture, Industrial processes::TD Industrial chemistry and manufacturing technologies::TDP Other manufacturing technologies Ciappei, Cristiano Sani, Azzurra Strategie di internazionalizzazione e grande distribuzione nel settore dell'abbigliamento |
| title | Strategie di internazionalizzazione e grande distribuzione nel settore dell'abbigliamento |
| title_full | Strategie di internazionalizzazione e grande distribuzione nel settore dell'abbigliamento |
| title_fullStr | Strategie di internazionalizzazione e grande distribuzione nel settore dell'abbigliamento |
| title_full_unstemmed | Strategie di internazionalizzazione e grande distribuzione nel settore dell'abbigliamento |
| title_short | Strategie di internazionalizzazione e grande distribuzione nel settore dell'abbigliamento |
| title_sort | strategie di internazionalizzazione e grande distribuzione nel settore dell abbigliamento |
| topic | economy florence firenze business & management imprese economia thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJC Business strategy thema EDItEUR::T Technology, Engineering, Agriculture, Industrial processes::TD Industrial chemistry and manufacturing technologies::TDP Other manufacturing technologies thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJC Business strategy thema EDItEUR::T Technology, Engineering, Agriculture, Industrial processes::TD Industrial chemistry and manufacturing technologies::TDP Other manufacturing technologies |
| topic_facet | economy florence firenze business & management imprese economia thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJC Business strategy thema EDItEUR::T Technology, Engineering, Agriculture, Industrial processes::TD Industrial chemistry and manufacturing technologies::TDP Other manufacturing technologies thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJC Business strategy thema EDItEUR::T Technology, Engineering, Agriculture, Industrial processes::TD Industrial chemistry and manufacturing technologies::TDP Other manufacturing technologies |
| url | 356381 |
| work_keys_str_mv | AT ciappeicristiano strategiediinternazionalizzazioneegrandedistribuzionenelsettoredellabbigliamento AT saniazzurra strategiediinternazionalizzazioneegrandedistribuzionenelsettoredellabbigliamento |