Praxishandbuch Online - Fundraising
The days of donation boxes are numbered. An increasing number of clubs and associations, projects and foundations no longer wish to (exclusively) collect donations on the street or via post, but rather are looking to collect funds and mobilize supporters in a more affordable and effective way online...
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| 格式: | Online |
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| 語言: | 德语 |
| 出版: |
transcript Verlag
2021
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| 主題: | |
| 在線閱讀: | 624894 |
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| _version_ | 1869519787520950272 |
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| collection | Directory of Open Access Books |
| description | The days of donation boxes are numbered. An increasing number of clubs and associations, projects and foundations no longer wish to (exclusively) collect donations on the street or via post, but rather are looking to collect funds and mobilize supporters in a more affordable and effective way online. In this book, you will find out how that works. Using various practical examples, the fundamentals of successful online fundraising are explained: from user-friendly website design through efficient social media management, up to planning and evaluation of fundraising campaigns. |
| format | Online |
| id | doab-20.500.12854ir-29460 |
| institution | Directory of Open Access Books |
| language | ger |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | transcript Verlag |
| publisherStr | transcript Verlag |
| record_format | ojs |
| spelling | doab-20.500.12854ir-294602025-07-21T15:57:25Z Praxishandbuch Online - Fundraising Lampe, Björn Ziemann, Kathleen Ullrich, Angela kampagnen economy betterplace guidebook internet social media cultural policy cultural industry kulturwirtschaft spenden campaigns cultural management ratgeber wirtschaft kulturmanagement kulturpolitik zivilgesellschaft donations fundraising civil society E-Mail Facebook Google Newsletter Non-Profit-Organisation Twitter thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques The days of donation boxes are numbered. An increasing number of clubs and associations, projects and foundations no longer wish to (exclusively) collect donations on the street or via post, but rather are looking to collect funds and mobilize supporters in a more affordable and effective way online. In this book, you will find out how that works. Using various practical examples, the fundamentals of successful online fundraising are explained: from user-friendly website design through efficient social media management, up to planning and evaluation of fundraising campaigns. Die Tage der Spendenbüchsen sind gezählt. Immer mehr Vereine, soziale Initiativen, Projekte und Stiftungen möchten nicht mehr (nur) auf der Straße oder via Brief, sondern kostensparend und effektiv im Internet Spenden sammeln und Unterstützer mobilisieren. In diesem Buch lernen Sie, wie das geht. Anhand vieler Praxisbeispiele werden die Grundlagen für erfolgreiches Online-Fundraising erläutert: von der nutzerfreundlichen Website-Gestaltung über effizientes Social-Media-Management bis hin zur Planung und Evaluation von Fundraising-Kampagnen. 2021-02-10T12:58:18Z 2017-03-02 23:55 2019-11-11 17:24:37 2020-04-01T13:50:47Z 2015 book 624894 OCN: 979597951 http://library.oapen.org/handle/20.500.12657/31832 9783837633108;9783732833108 https://directory.doabooks.org/handle/20.500.12854/29460 ger Einzelveröffentlichungen Kulturmanagement und Museum open access image/jpeg image/jpeg image/jpeg image/jpeg image/jpeg n/a n/a n/a n/a n/a https://library.oapen.org/bitstream/20.500.12657/31832/1/624894.pdf https://library.oapen.org/bitstream/20.500.12657/31832/1/624894.pdf https://library.oapen.org/bitstream/20.500.12657/31832/1/624894.pdf https://library.oapen.org/bitstream/20.500.12657/31832/1/624894.pdf https://library.oapen.org/bitstream/20.500.12657/31832/1/624894.pdf transcript Verlag 10.14361/9783839433102 10.14361/9783839433102 7e97f9b9-be2b-4d9c-a928-3c8ebdfa443c Schweizerischer Nationalfonds zur Förderung der Wissenschaftlichen Forschung 9783837633108;9783732833108 Swiss National Science Foundation (SNF) 188 Bielefeld open access |
| spellingShingle | kampagnen economy betterplace guidebook internet social media cultural policy cultural industry kulturwirtschaft spenden campaigns cultural management ratgeber wirtschaft kulturmanagement kulturpolitik zivilgesellschaft donations fundraising civil society Newsletter Non-Profit-Organisation thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques Praxishandbuch Online - Fundraising |
| title | Praxishandbuch Online - Fundraising |
| title_full | Praxishandbuch Online - Fundraising |
| title_fullStr | Praxishandbuch Online - Fundraising |
| title_full_unstemmed | Praxishandbuch Online - Fundraising |
| title_short | Praxishandbuch Online - Fundraising |
| title_sort | praxishandbuch online fundraising |
| topic | kampagnen economy betterplace guidebook internet social media cultural policy cultural industry kulturwirtschaft spenden campaigns cultural management ratgeber wirtschaft kulturmanagement kulturpolitik zivilgesellschaft donations fundraising civil society Newsletter Non-Profit-Organisation thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques |
| topic_facet | kampagnen economy betterplace guidebook internet social media cultural policy cultural industry kulturwirtschaft spenden campaigns cultural management ratgeber wirtschaft kulturmanagement kulturpolitik zivilgesellschaft donations fundraising civil society Newsletter Non-Profit-Organisation thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques |
| url | 624894 |