The Family Firm

The Family Firm presents the first major historical analysis of the transformation of the royal household’s public relations strategy in the period 1932-1953. Beginning with King George V’s first Christmas broadcast, Buckingham Palace worked with the Church of England and the media to initiate a new...

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Auteur principal: Owens, Edward
Format: Online
Langue:anglais
Publié: University of London Press 2021
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Accès en ligne:ONIX_20200527_9781909646957_27
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author Owens, Edward
author_browse Owens, Edward
author_facet Owens, Edward
author_sort Owens, Edward
collection Directory of Open Access Books
description The Family Firm presents the first major historical analysis of the transformation of the royal household’s public relations strategy in the period 1932-1953. Beginning with King George V’s first Christmas broadcast, Buckingham Palace worked with the Church of England and the media to initiate a new phase in the House of Windsor’s approach to publicity. This book also focuses on audience reception by exploring how British readers, listeners, and viewers made sense of royalty’s new media image. It argues that the monarchy’s deliberate elevation of a more informal and vulnerable family-centred image strengthened the emotional connections that members of the public forged with the royals, and that the tightening of these bonds had a unifying effect on national life in the unstable years during and either side of the Second World War. Crucially, The Family Firm also contends that the royal household’s media strategy after 1936 helped to restore public confidence in a Crown that was severely shaken by the abdication of King Edward VIII.
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publishDate 2021
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publisherStr University of London Press
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spelling doab-20.500.12854ir-305472025-07-30T10:21:39Z The Family Firm Owens, Edward media press broadcast royalty buckingham palace strategy reputation connection family thema EDItEUR::N History and Archaeology::NH History thema EDItEUR::N History and Archaeology::NH History The Family Firm presents the first major historical analysis of the transformation of the royal household’s public relations strategy in the period 1932-1953. Beginning with King George V’s first Christmas broadcast, Buckingham Palace worked with the Church of England and the media to initiate a new phase in the House of Windsor’s approach to publicity. This book also focuses on audience reception by exploring how British readers, listeners, and viewers made sense of royalty’s new media image. It argues that the monarchy’s deliberate elevation of a more informal and vulnerable family-centred image strengthened the emotional connections that members of the public forged with the royals, and that the tightening of these bonds had a unifying effect on national life in the unstable years during and either side of the Second World War. Crucially, The Family Firm also contends that the royal household’s media strategy after 1936 helped to restore public confidence in a Crown that was severely shaken by the abdication of King Edward VIII. 2021-02-10T13:42:43Z 2021-02-10T13:42:43Z 2020-05-27T16:46:03Z 2019 book ONIX_20200527_9781909646957_27 ONIX_20200527_9781909646957_27 OCN: 1135572737 http://library.oapen.org/handle/20.500.12657/39401 9781908590862 9781909646940 9781909646964 9781909646988 https://directory.doabooks.org/handle/20.500.12854/30547 eng New Historical Perspectives open access image/jpeg image/jpeg image/jpeg image/jpeg image/jpeg image/jpeg image/jpeg image/jpeg n/a Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International https://library.oapen.org/bitstream/20.500.12657/39401/1/9781909646957.pdf https://library.oapen.org/bitstream/20.500.12657/39401/1/9781909646957.pdf https://library.oapen.org/bitstream/20.500.12657/39401/1/9781909646957.pdf https://library.oapen.org/bitstream/20.500.12657/39401/1/9781909646957.pdf https://library.oapen.org/bitstream/20.500.12657/39401/1/9781909646957.pdf https://library.oapen.org/bitstream/20.500.12657/39401/1/9781909646957.pdf https://library.oapen.org/bitstream/20.500.12657/39401/1/9781909646957.pdf https://library.oapen.org/bitstream/20.500.12657/39401/1/9781909646957.pdf University of London Press University of London Press 10.14296/1019.9781909646957 10.14296/1019.9781909646957 3fae60e1-9f6a-42ab-a7ee-73df8c57b4f2 9781908590862 9781909646940 9781909646964 9781909646988 University of London Press 444 London open access
spellingShingle media
press
broadcast
royalty
buckingham palace
strategy
reputation
connection
family
thema EDItEUR::N History and Archaeology::NH History
thema EDItEUR::N History and Archaeology::NH History
Owens, Edward
The Family Firm
title The Family Firm
title_full The Family Firm
title_fullStr The Family Firm
title_full_unstemmed The Family Firm
title_short The Family Firm
title_sort family firm
topic media
press
broadcast
royalty
buckingham palace
strategy
reputation
connection
family
thema EDItEUR::N History and Archaeology::NH History
thema EDItEUR::N History and Archaeology::NH History
topic_facet media
press
broadcast
royalty
buckingham palace
strategy
reputation
connection
family
thema EDItEUR::N History and Archaeology::NH History
thema EDItEUR::N History and Archaeology::NH History
url ONIX_20200527_9781909646957_27
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