Culture Management
"Dr Lukasz Wroblewski's book Culture Management: Strategy and Marketing Aspects clearly recognises that the pressures on the cultural sector in the 21st Century are greater than ever before. Based on robust academic research within a practical industry context, this book addresses all the key issues...
में बचाया:
| स्वरूप: | Online |
|---|---|
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
Logos Verlag Berlin
2021
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| विषय: | |
| ऑनलाइन पहुंच: | https://library.oapen.org/handle/20.500.12657/46237 |
| टैग: |
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
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| _version_ | 1869519899124039680 |
|---|---|
| collection | Directory of Open Access Books |
| description | "Dr Lukasz Wroblewski's book Culture Management: Strategy and Marketing Aspects clearly recognises that the pressures on the cultural sector in the 21st Century are greater than ever before. Based on robust academic research within a practical industry context, this book addresses all the key issues related to marketing strategy and planning for the cultural industries. It will be an invaluable tool for managers, policy-makers and all those working in the creative and cultural world, and will help them to develop sound strategies for the future." Dr Kim Lehman Tasmanian School of Business and Economics, University of Tasmania
"Dr Wroblewski's book explains clearly what has changed to make the use of business models necessary, even in organizations which might have resisted in the past. Globalization has resulted in a population which understands and appreciates art and culture created in other countries. While it might be agreed that this is beneficial for society, it means that cultural arbitrators within a country no longer have the authority to dictate what is accepted as culture. Managers now understand that to gain the support of the public they must explain the benefits of consuming their cultural product." Dr Bonita M. Kolb Professor Emeritus of Lycoming College in Pennsylvania
"A thoughtful and penetrating analysis of culture management addressing marketing strategies and cultural institutions. An important `must read' book for those involved in this exciting sector." Prof Adrian Payne University of UNSW Business School, University of New South Wales |
| format | Online |
| id | doab-20.500.12854ir-31524 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | Logos Verlag Berlin |
| publisherStr | Logos Verlag Berlin |
| record_format | ojs |
| spelling | doab-20.500.12854ir-315242025-07-30T20:15:56Z Culture Management Wroblewski, Lukasz Business & Economics Art Music Technology & Engineering Agriculture thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::A The Arts::AB The arts: general topics thema EDItEUR::A The Arts::AV Music thema EDItEUR::T Technology, Engineering, Agriculture, Industrial processes::TV Agriculture and farming "Dr Lukasz Wroblewski's book Culture Management: Strategy and Marketing Aspects clearly recognises that the pressures on the cultural sector in the 21st Century are greater than ever before. Based on robust academic research within a practical industry context, this book addresses all the key issues related to marketing strategy and planning for the cultural industries. It will be an invaluable tool for managers, policy-makers and all those working in the creative and cultural world, and will help them to develop sound strategies for the future." Dr Kim Lehman Tasmanian School of Business and Economics, University of Tasmania "Dr Wroblewski's book explains clearly what has changed to make the use of business models necessary, even in organizations which might have resisted in the past. Globalization has resulted in a population which understands and appreciates art and culture created in other countries. While it might be agreed that this is beneficial for society, it means that cultural arbitrators within a country no longer have the authority to dictate what is accepted as culture. Managers now understand that to gain the support of the public they must explain the benefits of consuming their cultural product." Dr Bonita M. Kolb Professor Emeritus of Lycoming College in Pennsylvania "A thoughtful and penetrating analysis of culture management addressing marketing strategies and cultural institutions. An important `must read' book for those involved in this exciting sector." Prof Adrian Payne University of UNSW Business School, University of New South Wales 2021-02-10T13:51:18Z 2021-02-10T13:51:18Z 2021-01-21T04:30:59Z 2017 book https://library.oapen.org/handle/20.500.12657/46237 9783832543785 https://directory.doabooks.org/handle/20.500.12854/31524 eng open access image/jpeg image/jpeg image/jpeg image/jpeg n/a n/a n/a n/a https://library.oapen.org/bitstream/20.500.12657/46237/1/external_content.pdf https://library.oapen.org/bitstream/20.500.12657/46237/1/external_content.pdf https://library.oapen.org/bitstream/20.500.12657/46237/1/external_content.pdf https://library.oapen.org/bitstream/20.500.12657/46237/1/external_content.pdf Logos Verlag Berlin Logos Verlag Berlin https://doi.org/10.30819/4378 https://doi.org/10.30819/4378 04b263a1-7fba-4491-9eae-1c394ac42fc3 9783832543785 Knowledge Unlatched (KU) KU Select 2020: HSS Backlist Books Logos Verlag Berlin open access |
| spellingShingle | Business & Economics Art Music Technology & Engineering Agriculture thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::A The Arts::AB The arts: general topics thema EDItEUR::A The Arts::AV Music thema EDItEUR::T Technology, Engineering, Agriculture, Industrial processes::TV Agriculture and farming Culture Management |
| title | Culture Management |
| title_full | Culture Management |
| title_fullStr | Culture Management |
| title_full_unstemmed | Culture Management |
| title_short | Culture Management |
| title_sort | culture management |
| topic | Business & Economics Art Music Technology & Engineering Agriculture thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::A The Arts::AB The arts: general topics thema EDItEUR::A The Arts::AV Music thema EDItEUR::T Technology, Engineering, Agriculture, Industrial processes::TV Agriculture and farming |
| topic_facet | Business & Economics Art Music Technology & Engineering Agriculture thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::A The Arts::AB The arts: general topics thema EDItEUR::A The Arts::AV Music thema EDItEUR::T Technology, Engineering, Agriculture, Industrial processes::TV Agriculture and farming |
| url | https://library.oapen.org/handle/20.500.12657/46237 |