Star Wars and the History of Transmedia Storytelling
The collection places Star Wars at the center of those studies’ projects by examining video games, novels and novelizations, comics, advertising practices, television shows, franchising models, aesthetic and economic decisions, fandom and cultural responses, and other aspects of Star Wars and its wo...
Zapisane w:
| Format: | Online |
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| Język: | angielski |
| Wydane: |
Amsterdam University Press
2021
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| Hasła przedmiotowe: | |
| Dostęp online: | 637514 |
| Etykiety: |
Nie ma etykietki, Dołącz pierwszą etykiete!
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| _version_ | 1869522156051759104 |
|---|---|
| collection | Directory of Open Access Books |
| description | The collection places Star Wars at the center of those studies’ projects by examining video games, novels and novelizations, comics, advertising practices, television shows, franchising models, aesthetic and economic decisions, fandom and cultural responses, and other aspects of Star Wars and its world-building in their multiple contexts of production, distribution, and reception. In emphasizing that Star Wars is both a media franchise and a transmedia storyworld, Star Wars and the History of Transmedia Storytelling demonstrates the ways in which transmedia storytelling and the industrial logic of media franchising have developed in concert over the past four decades, as multinational corporations have become the central means for subsidizing, profiting from, and selling modes of immersive storyworlds to global audiences. By taking this dual approach, the book focuses on the interconnected nature of corporate production, fan consumption, and transmedia world-building. As such, this collection grapples with the historical, cultural, aesthetic, and political-economic implications of the relationship between media franchising and transmedia storytelling as they are seen at work in the world’s most profitable transmedia franchise. |
| format | Online |
| id | doab-20.500.12854ir-31706 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | Amsterdam University Press |
| publisherStr | Amsterdam University Press |
| record_format | ojs |
| spelling | doab-20.500.12854ir-317062025-07-30T10:20:46Z Star Wars and the History of Transmedia Storytelling Guynes, Sean A. Hassler-Forest, Dan transmedia star wars popular culture science fiction media franchising thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies The collection places Star Wars at the center of those studies’ projects by examining video games, novels and novelizations, comics, advertising practices, television shows, franchising models, aesthetic and economic decisions, fandom and cultural responses, and other aspects of Star Wars and its world-building in their multiple contexts of production, distribution, and reception. In emphasizing that Star Wars is both a media franchise and a transmedia storyworld, Star Wars and the History of Transmedia Storytelling demonstrates the ways in which transmedia storytelling and the industrial logic of media franchising have developed in concert over the past four decades, as multinational corporations have become the central means for subsidizing, profiting from, and selling modes of immersive storyworlds to global audiences. By taking this dual approach, the book focuses on the interconnected nature of corporate production, fan consumption, and transmedia world-building. As such, this collection grapples with the historical, cultural, aesthetic, and political-economic implications of the relationship between media franchising and transmedia storytelling as they are seen at work in the world’s most profitable transmedia franchise. 2021-02-10T12:58:18Z 2017-10-03 00:00:00 2020-04-01T13:25:16Z 2017 book 637514 OCN: 1007715033 http://library.oapen.org/handle/20.500.12657/31149 9789462986213 https://directory.doabooks.org/handle/20.500.12854/31706 eng open access image/jpeg image/jpeg image/jpeg image/jpeg image/jpeg n/a n/a n/a n/a n/a https://library.oapen.org/bitstream/20.500.12657/31149/1/637514.pdf https://library.oapen.org/bitstream/20.500.12657/31149/1/637514.pdf https://library.oapen.org/bitstream/20.500.12657/31149/1/637514.pdf https://library.oapen.org/bitstream/20.500.12657/31149/1/637514.pdf https://library.oapen.org/bitstream/20.500.12657/31149/1/637514.pdf Amsterdam University Press 10.5117/9789462986213 10.5117/9789462986213 de2ecbe7-1037-4e96-8c3a-5a842d921e04 9789462986213 open access |
| spellingShingle | transmedia star wars popular culture science fiction media franchising thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies Star Wars and the History of Transmedia Storytelling |
| title | Star Wars and the History of Transmedia Storytelling |
| title_full | Star Wars and the History of Transmedia Storytelling |
| title_fullStr | Star Wars and the History of Transmedia Storytelling |
| title_full_unstemmed | Star Wars and the History of Transmedia Storytelling |
| title_short | Star Wars and the History of Transmedia Storytelling |
| title_sort | star wars and the history of transmedia storytelling |
| topic | transmedia star wars popular culture science fiction media franchising thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies |
| topic_facet | transmedia star wars popular culture science fiction media franchising thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies |
| url | 637514 |