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Controlling in wissenschaftlichen Verlagen

Compared with other industries, scientific publishing has a centuries-old tradition. However, it is currently the development of digital information and communication technologies in probably the biggest upheaval since the invention of the printing press. Björn Ortelbach deals with the impact of tec...

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Wedi'i Gadw mewn:
Prif Awdur: Ortelbach, Björn
Fformat: Online
Iaith:Almaeneg
Cyhoeddwyd: Universitätsverlag Göttingen 2021
Pynciau:
scientific publishing
digitisation
transformation
scientific communication
Controlling
Gemeinkosten
Prozesskostenrechnung
Wertschöpfung (Wirtschaft)
Wirtschaftszweig
Wissenschaft
thema EDItEUR::K Economics, Finance, Business and Management
thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries::KNTP Publishing industry and journalism::KNTP1 Publishing and book trade
Mynediad Ar-lein:610246
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Crynodeb:Compared with other industries, scientific publishing has a centuries-old tradition. However, it is currently the development of digital information and communication technologies in probably the biggest upheaval since the invention of the printing press. Björn Ortelbach deals with the impact of technological development in the scientific publishing industry from a business point of view. In the first part of the book he analyzes how value added cost structures and business models of publishers change. The second part of the book deals with the impact of these changes on the control of these companies. Based on the previously worked out specifics of the industry design proposals for the use of controlling mechanisms are developed.

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