Social Media in South India

One of the first ethnographic studies to explore use of social media in the everyday lives of people in Tamil Nadu, Social Media in South India provides an understanding of this subject in a region experiencing rapid transformation. The influx of IT companies over the past decade into what was once...

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Autore principale: Venkatraman, Shriram
Natura: Online
Lingua:inglese
Pubblicazione: UCL Press 2021
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Accesso online:630700
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author Venkatraman, Shriram
author_browse Venkatraman, Shriram
author_facet Venkatraman, Shriram
author_sort Venkatraman, Shriram
collection Directory of Open Access Books
description One of the first ethnographic studies to explore use of social media in the everyday lives of people in Tamil Nadu, Social Media in South India provides an understanding of this subject in a region experiencing rapid transformation. The influx of IT companies over the past decade into what was once a space dominated by agriculture has resulted in a complex juxtaposition between an evolving knowledge economy and the traditions of rural life. While certain class tensions have emerged in response to this juxtaposition, a study of social media in the region suggests that similarities have also transpired, observed most clearly in the blurring of boundaries between work and life for both the old residents and the new.
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spelling doab-20.500.12854ir-326602025-05-08T10:23:27Z Social Media in South India Venkatraman, Shriram india caste social media technology Facebook Mobile phone Twitter WhatsApp One of the first ethnographic studies to explore use of social media in the everyday lives of people in Tamil Nadu, Social Media in South India provides an understanding of this subject in a region experiencing rapid transformation. The influx of IT companies over the past decade into what was once a space dominated by agriculture has resulted in a complex juxtaposition between an evolving knowledge economy and the traditions of rural life. While certain class tensions have emerged in response to this juxtaposition, a study of social media in the region suggests that similarities have also transpired, observed most clearly in the blurring of boundaries between work and life for both the old residents and the new. 2021-02-10T12:58:18Z 2017-05-01 23:55:55 2019-01-11 13:45:08 2020-04-01T13:32:10Z 2017 book 630700 OCN: 990030821 http://library.oapen.org/handle/20.500.12657/31352 9781911307969 https://directory.doabooks.org/handle/20.500.12854/32660 eng Why We Post open access image/jpeg image/jpeg image/jpeg image/jpeg image/jpeg image/jpeg image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International https://library.oapen.org/bitstream/20.500.12657/31352/1/630700.pdf https://library.oapen.org/bitstream/20.500.12657/31352/1/630700.pdf https://library.oapen.org/bitstream/20.500.12657/31352/1/630700.pdf https://library.oapen.org/bitstream/20.500.12657/31352/1/630700.pdf https://library.oapen.org/bitstream/20.500.12657/31352/1/630700.pdf https://library.oapen.org/bitstream/20.500.12657/31352/1/630700.pdf https://library.oapen.org/bitstream/20.500.12657/31352/1/630700.pdf UCL Press 10.26530/OAPEN_630700 10.26530/OAPEN_630700 29b9f0a3-1b0d-4bdd-99d7-b4d3432d7fcc FP7 Ideas: European Research Council 7292b17b-f01a-4016-94d3-d7fb5ef9fb79 9781911307969 European Research Council (ERC) EU collection 256 295486 FP7 open access
spellingShingle india
caste
social media
technology
Facebook
Mobile phone
Twitter
WhatsApp
Venkatraman, Shriram
Social Media in South India
title Social Media in South India
title_full Social Media in South India
title_fullStr Social Media in South India
title_full_unstemmed Social Media in South India
title_short Social Media in South India
title_sort social media in south india
topic india
caste
social media
technology
Facebook
Mobile phone
Twitter
WhatsApp
topic_facet india
caste
social media
technology
Facebook
Mobile phone
Twitter
WhatsApp
url 630700
work_keys_str_mv AT venkatramanshriram socialmediainsouthindia