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Selling the Economic Miracle

Through an examination of election campaign propaganda and various public relations campaigns, reflecting new electioneering techniques borrowed from the United States, this work explores how conservative political and economic groups sought to construct and sell a political meaning of the Social Ma...

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Hlavní autor: Spicka, Mark E.
Médium: Online
Jazyk:angličtina
Vydáno: Berghahn Books 2021
Témata:
History
Economics
20th century
twentieth
Postwar
Germany
Business
Federal
Republic
thema EDItEUR::N History and Archaeology
thema EDItEUR::3 Time period qualifiers::3M c 1500 onwards to present day::3MP 20th century, c 1900 to c 1999::3MPQ Later 20th century c 1950 to c 1999
On-line přístup:1005222
Tagy: Přidat tag
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Shrnutí:Through an examination of election campaign propaganda and various public relations campaigns, reflecting new electioneering techniques borrowed from the United States, this work explores how conservative political and economic groups sought to construct and sell a political meaning of the Social Market Economy and the Economic Miracle in West Germany during the 1950s.The political meaning of economics contributed to conservative electoral success, constructed a new belief in the free market economy within West German society, and provided legitimacy and political stability for the new Federal Republic of Germany.

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