The corporate blog as an emerging genre of computer-mediated communication: features, constraints, discourse situation
Digital technology is increasingly impacting how we keep informed, how we communicate professionally and privately, and how we initiate and maintain relationships with others. The function and meaning of new forms of computer-mediated communication (CMC) is not always clear to users on the onset and...
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| Главный автор: | |
|---|---|
| Формат: | Online |
| Язык: | английский |
| Опубликовано: |
Universitätsverlag Göttingen
2021
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| Предметы: | |
| Online-ссылка: | 610359 |
| Метки: |
Нет меток, Требуется 1-ая метка записи!
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| _version_ | 1869527896807178240 |
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| author | Puschmann, Cornelius, |
| author_browse | Puschmann, Cornelius, |
| author_facet | Puschmann, Cornelius, |
| author_sort | Puschmann, Cornelius, |
| collection | Directory of Open Access Books |
| description | Digital technology is increasingly impacting how we keep informed, how we communicate professionally and privately, and how we initiate and maintain relationships with others. The function and meaning of new forms of computer-mediated communication (CMC) is not always clear to users on the onset and must be negotiated by communities, institutions and individuals alike. Are chatrooms and virtual environments suitable for business communication? Is email increasingly a channel for work-related, formal communication and thus "for old people", as especially young Internet users flock to Social Networking Sites (SNSs)? Cornelius Puschmann examines the linguistic and rhetorical properties of the weblog, another relatively young genre of CMC, to determine its function in private and professional (business) communication. He approaches the question of what functions blogs realize for authors and readers and argues that corporate blogs, which, like blogs by private individuals, are a highly diverse in terms of their form, function and intended audience, essentially mimic key characteristics of private blogs in order to appear open, non-persuasive and personal, all essential qualities for companies that wish to make a positive impression on their constituents. |
| format | Online |
| id | doab-20.500.12854ir-34461 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | Universitätsverlag Göttingen |
| publisherStr | Universitätsverlag Göttingen |
| record_format | ojs |
| spelling | doab-20.500.12854ir-344612025-04-03T10:34:02Z The corporate blog as an emerging genre of computer-mediated communication: features, constraints, discourse situation Puschmann, Cornelius, Communication Media Corporate Blog Internet thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies thema EDItEUR::U Computing and Information Technology Digital technology is increasingly impacting how we keep informed, how we communicate professionally and privately, and how we initiate and maintain relationships with others. The function and meaning of new forms of computer-mediated communication (CMC) is not always clear to users on the onset and must be negotiated by communities, institutions and individuals alike. Are chatrooms and virtual environments suitable for business communication? Is email increasingly a channel for work-related, formal communication and thus "for old people", as especially young Internet users flock to Social Networking Sites (SNSs)? Cornelius Puschmann examines the linguistic and rhetorical properties of the weblog, another relatively young genre of CMC, to determine its function in private and professional (business) communication. He approaches the question of what functions blogs realize for authors and readers and argues that corporate blogs, which, like blogs by private individuals, are a highly diverse in terms of their form, function and intended audience, essentially mimic key characteristics of private blogs in order to appear open, non-persuasive and personal, all essential qualities for companies that wish to make a positive impression on their constituents. Digital technology is increasingly impacting how we keep informed, how we communicate professionally and privately, and how we initiate and maintain relationships with others. The function and meaning of new forms of computer-mediated communication (CMC) is not always clear to users on the onset and must be negotiated by communities, institutions and individuals alike. Are chatrooms and virtual environments suitable for business communication? Is email increasingly a channel for work-related, formal communication and thus "for old people", as especially young Internet users flock to Social Networking Sites (SNSs)? Cornelius Puschmann examines the linguistic and rhetorical properties of the weblog, another relatively young genre of CMC, to determine its function in private and professional (business) communication. He approaches the question of what functions blogs realize for authors and readers and argues that corporate blogs, which, like blogs by private individuals, are a highly diverse in terms of their form, function and intended audience, essentially mimic key characteristics of private blogs in order to appear open, non-persuasive and personal, all essential qualities for companies that wish to make a positive impression on their constituents. 2021-02-10T12:58:18Z 2016-12-31 23:55:55 2019-11-27 16:00:40 2020-04-01T14:11:39Z 2010 book 610359 OCN: 794698114 https://library.oapen.org/handle/20.500.12657/37267 9783941875555 https://directory.doabooks.org/handle/20.500.12854/34461 eng open access image/jpeg image/jpeg image/jpeg image/jpeg image/jpeg image/jpeg n/a n/a n/a n/a n/a n/a https://library.oapen.org/bitstream/20.500.12657/37267/3/GSI7_Puschmann.pdf https://library.oapen.org/bitstream/20.500.12657/37072/3/GSI7_Puschmann.pdf https://library.oapen.org/bitstream/20.500.12657/37072/3/GSI7_Puschmann.pdf https://library.oapen.org/bitstream/20.500.12657/37072/3/GSI7_Puschmann.pdf https://library.oapen.org/bitstream/20.500.12657/37072/3/GSI7_Puschmann.pdf https://library.oapen.org/bitstream/20.500.12657/37072/3/GSI7_Puschmann.pdf Universitätsverlag Göttingen 10.17875/gup2010-520 10.17875/gup2010-520 af9011e0-03b9-4a5c-9ae6-b9da4898d1b2 9783941875555 AG Universitätsverlage open access |
| spellingShingle | Communication Media Corporate Blog Internet thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies thema EDItEUR::U Computing and Information Technology Puschmann, Cornelius, The corporate blog as an emerging genre of computer-mediated communication: features, constraints, discourse situation |
| title | The corporate blog as an emerging genre of computer-mediated communication: features, constraints, discourse situation |
| title_full | The corporate blog as an emerging genre of computer-mediated communication: features, constraints, discourse situation |
| title_fullStr | The corporate blog as an emerging genre of computer-mediated communication: features, constraints, discourse situation |
| title_full_unstemmed | The corporate blog as an emerging genre of computer-mediated communication: features, constraints, discourse situation |
| title_short | The corporate blog as an emerging genre of computer-mediated communication: features, constraints, discourse situation |
| title_sort | corporate blog as an emerging genre of computer mediated communication features constraints discourse situation |
| topic | Communication Media Corporate Blog Internet thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies thema EDItEUR::U Computing and Information Technology |
| topic_facet | Communication Media Corporate Blog Internet thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies thema EDItEUR::U Computing and Information Technology |
| url | 610359 |
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