The Online Advertising Tax
"Google and Facebook currently control close to two-thirds of global advertising revenue. While dominating the online advertising market, these two companies have thus far avoided paying adequate taxes. This CAMRI policy brief presents a new policy innovation, the online advertising tax. Consider...
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| Formato: | Online |
| Idioma: | inglês |
| Publicado em: |
University of Westminster Press
2021
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| Assuntos: | |
| Acesso em linha: | 1000234 |
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| _version_ | 1869526147460497408 |
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| author | Fuchs, Christian |
| author_browse | Fuchs, Christian |
| author_facet | Fuchs, Christian |
| author_sort | Fuchs, Christian |
| collection | Directory of Open Access Books |
| description | "Google and Facebook currently control close to two-thirds of global advertising revenue. While dominating the online advertising market, these two companies have thus far avoided paying adequate taxes.
This CAMRI policy brief presents a new policy innovation, the online advertising tax. Considering the key role of user activity and user data for the value of Google and Facebook’s services, it explains how digital advertising companies’ revenues could be taxed based on the respective country in which targeted users are located.
The author reviews existing policy arguments and policy options and sets out practical steps to ensure that tax avoidance by online advertising companies is mitigated. Furthermore, he illustrates how tax revenues could be used to support public service internet platforms." |
| format | Online |
| id | doab-20.500.12854ir-35027 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | University of Westminster Press |
| publisherStr | University of Westminster Press |
| record_format | ojs |
| spelling | doab-20.500.12854ir-350272025-01-25T14:56:48Z The Online Advertising Tax Fuchs, Christian Google Facebook online advertising tax media industries public service internet Multinational corporation Social media thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBF Social and ethical issues::JBFV Ethical issues and debates thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries::KNTX Information technology industries thema EDItEUR::L Law::LN Laws of specific jurisdictions and specific areas of law thema EDItEUR::U Computing and Information Technology::UB Information technology: general topics::UBJ Digital and information technologies: social and ethical aspects "Google and Facebook currently control close to two-thirds of global advertising revenue. While dominating the online advertising market, these two companies have thus far avoided paying adequate taxes. This CAMRI policy brief presents a new policy innovation, the online advertising tax. Considering the key role of user activity and user data for the value of Google and Facebook’s services, it explains how digital advertising companies’ revenues could be taxed based on the respective country in which targeted users are located. The author reviews existing policy arguments and policy options and sets out practical steps to ensure that tax avoidance by online advertising companies is mitigated. Furthermore, he illustrates how tax revenues could be used to support public service internet platforms." 2021-02-10T12:58:18Z 2018-07-09 23:55 2019-01-17 11:36:31 2020-04-01T12:36:24Z 2018 book 1000234 OCN: 1051777600 http://library.oapen.org/handle/20.500.12657/29710 9781911534860; 9781911534877; 9781911534884 https://directory.doabooks.org/handle/20.500.12854/35027 eng CAMRI Policy Briefs open access image/jpeg image/jpeg image/jpeg image/jpeg n/a n/a n/a n/a https://library.oapen.org/bitstream/20.500.12657/29710/1/UWP-024-fuchs.pdf https://library.oapen.org/bitstream/20.500.12657/29710/1/UWP-024-fuchs.pdf https://library.oapen.org/bitstream/20.500.12657/29710/1/UWP-024-fuchs.pdf https://library.oapen.org/bitstream/20.500.12657/29710/1/UWP-024-fuchs.pdf University of Westminster Press 10.16997/book24 10.16997/book24 ebf00090-01f8-4204-9e78-018b9f254c60 9781911534860; 9781911534877; 9781911534884 33 open access |
| spellingShingle | Google online advertising tax media industries public service internet Multinational corporation Social media thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBF Social and ethical issues::JBFV Ethical issues and debates thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries::KNTX Information technology industries thema EDItEUR::L Law::LN Laws of specific jurisdictions and specific areas of law thema EDItEUR::U Computing and Information Technology::UB Information technology: general topics::UBJ Digital and information technologies: social and ethical aspects Fuchs, Christian The Online Advertising Tax |
| title | The Online Advertising Tax |
| title_full | The Online Advertising Tax |
| title_fullStr | The Online Advertising Tax |
| title_full_unstemmed | The Online Advertising Tax |
| title_short | The Online Advertising Tax |
| title_sort | online advertising tax |
| topic | Google online advertising tax media industries public service internet Multinational corporation Social media thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBF Social and ethical issues::JBFV Ethical issues and debates thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries::KNTX Information technology industries thema EDItEUR::L Law::LN Laws of specific jurisdictions and specific areas of law thema EDItEUR::U Computing and Information Technology::UB Information technology: general topics::UBJ Digital and information technologies: social and ethical aspects |
| topic_facet | Google online advertising tax media industries public service internet Multinational corporation Social media thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBF Social and ethical issues::JBFV Ethical issues and debates thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries::KNTX Information technology industries thema EDItEUR::L Law::LN Laws of specific jurisdictions and specific areas of law thema EDItEUR::U Computing and Information Technology::UB Information technology: general topics::UBJ Digital and information technologies: social and ethical aspects |
| url | 1000234 |
| work_keys_str_mv | AT fuchschristian theonlineadvertisingtax AT fuchschristian onlineadvertisingtax |