The Online Advertising Tax as the Foundation of a Public Service Internet
"Online advertising will soon form the largest share of global advertisement revenues. Google and Facebook netted profits of US $29 billion in 2016. While these two giants control more than 66% of all online advertising revenues complex legal company structures have minimised their tax liabilities....
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| Hoofdauteur: | |
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| Formaat: | Online |
| Taal: | Engels |
| Gepubliceerd in: |
University of Westminster Press
2021
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| Onderwerpen: | |
| Online toegang: | 1000233 |
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| _version_ | 1869529663026495488 |
|---|---|
| author | Fuchs, Christian |
| author_browse | Fuchs, Christian |
| author_facet | Fuchs, Christian |
| author_sort | Fuchs, Christian |
| collection | Directory of Open Access Books |
| description | "Online advertising will soon form the largest share of global advertisement revenues. Google and Facebook netted profits of US $29 billion in 2016. While these two giants control more than 66% of all online advertising revenues complex legal company structures have minimised their tax liabilities. This extended policy report considers where they should be taxed and where the value of their activities is actually created. It argues that tax paid by those platforms should be levied in the country where platform users are located when they click on or view an advertisement. Furthermore, the report examines the practical steps needed to ensure transparent accounting of taxed transactions in order to avoid long term negative effects for media and democracy.
Considering counter-arguments the author makes the case for an online advertising tax alongside a public service Internet strategy that could support other viable platforms and counter the dangers of duopoly or oligopoly and the high risks of financial bubbles in a world where advertising is the Internet's dominant business model." |
| format | Online |
| id | doab-20.500.12854ir-35219 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | University of Westminster Press |
| publisherStr | University of Westminster Press |
| record_format | ojs |
| spelling | doab-20.500.12854ir-352192025-01-26T07:45:49Z The Online Advertising Tax as the Foundation of a Public Service Internet Fuchs, Christian Google Facebook online advertising tax avoidance media industries public service internet Multinational corporation Social media thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPP Public administration thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries::KNTX Information technology industries thema EDItEUR::L Law::LN Laws of specific jurisdictions and specific areas of law thema EDItEUR::U Computing and Information Technology::UB Information technology: general topics::UBJ Digital and information technologies: social and ethical aspects "Online advertising will soon form the largest share of global advertisement revenues. Google and Facebook netted profits of US $29 billion in 2016. While these two giants control more than 66% of all online advertising revenues complex legal company structures have minimised their tax liabilities. This extended policy report considers where they should be taxed and where the value of their activities is actually created. It argues that tax paid by those platforms should be levied in the country where platform users are located when they click on or view an advertisement. Furthermore, the report examines the practical steps needed to ensure transparent accounting of taxed transactions in order to avoid long term negative effects for media and democracy. Considering counter-arguments the author makes the case for an online advertising tax alongside a public service Internet strategy that could support other viable platforms and counter the dangers of duopoly or oligopoly and the high risks of financial bubbles in a world where advertising is the Internet's dominant business model." 2021-02-10T12:58:18Z 2018-07-09 23:55 2019-01-17 11:36:31 2020-04-01T12:36:25Z 2018 book 1000233 OCN: 1051780513 1076664415 http://library.oapen.org/handle/20.500.12657/29711 9781911534938; 9781911534945; 9781911534952; 9781911534969 https://directory.doabooks.org/handle/20.500.12854/35219 eng CAMRI Policy Briefs open access image/jpeg image/jpeg image/jpeg image/jpeg n/a n/a n/a Attribution-NonCommercial-NoDerivatives 4.0 International https://library.oapen.org/bitstream/20.500.12657/29711/1/UWP-023-fuchs.pdf https://library.oapen.org/bitstream/20.500.12657/29711/1/UWP-023-fuchs.pdf https://library.oapen.org/bitstream/20.500.12657/29711/1/UWP-023-fuchs.pdf https://library.oapen.org/bitstream/20.500.12657/29711/1/UWP-023-fuchs.pdf University of Westminster Press 10.16997/book23 10.16997/book23 ebf00090-01f8-4204-9e78-018b9f254c60 9781911534938; 9781911534945; 9781911534952; 9781911534969 102 open access |
| spellingShingle | Google online advertising tax avoidance media industries public service internet Multinational corporation Social media thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPP Public administration thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries::KNTX Information technology industries thema EDItEUR::L Law::LN Laws of specific jurisdictions and specific areas of law thema EDItEUR::U Computing and Information Technology::UB Information technology: general topics::UBJ Digital and information technologies: social and ethical aspects Fuchs, Christian The Online Advertising Tax as the Foundation of a Public Service Internet |
| title | The Online Advertising Tax as the Foundation of a Public Service Internet |
| title_full | The Online Advertising Tax as the Foundation of a Public Service Internet |
| title_fullStr | The Online Advertising Tax as the Foundation of a Public Service Internet |
| title_full_unstemmed | The Online Advertising Tax as the Foundation of a Public Service Internet |
| title_short | The Online Advertising Tax as the Foundation of a Public Service Internet |
| title_sort | online advertising tax as the foundation of a public service internet |
| topic | Google online advertising tax avoidance media industries public service internet Multinational corporation Social media thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPP Public administration thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries::KNTX Information technology industries thema EDItEUR::L Law::LN Laws of specific jurisdictions and specific areas of law thema EDItEUR::U Computing and Information Technology::UB Information technology: general topics::UBJ Digital and information technologies: social and ethical aspects |
| topic_facet | Google online advertising tax avoidance media industries public service internet Multinational corporation Social media thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPP Public administration thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries::KNTX Information technology industries thema EDItEUR::L Law::LN Laws of specific jurisdictions and specific areas of law thema EDItEUR::U Computing and Information Technology::UB Information technology: general topics::UBJ Digital and information technologies: social and ethical aspects |
| url | 1000233 |
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