Consumer Data Research

Big Data collected by customer-facing organisations – such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings – account for most of the data collected about citizens today. As a result, they are transforming the practice of s...

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Dades bibliogràfiques

Autors principals:	Cheshire, James, Longley, Paul, Singleton, Alex
Format:	Online
Idioma:	anglès
Publicat:	UCL Press 2021
Matèries:	big data consumer data research consumer consumer behaviour Demography Ethnic group Smart meter Twitter thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GP Research and information: general::GPH Data science and analysis: general thema EDItEUR::N History and Archaeology::NH History thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBF Social and ethical issues::JBFS Consumerism thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHB Sociology thema EDItEUR::K Economics, Finance, Business and Management::KC Economics thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RG Geography::RGC Human geography
Accés en línia:	651053
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