Social Media in Emergent Brazil

Since the popularisation of the internet, low-income Brazilians have received little government support to help them access it. In response, they have largely self-financed their digital migration. Internet cafés became prosperous businesses in working-class neighbourhoods and rural settlements, and...

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Päätekijä: Spyer, Juliano
Aineistotyyppi: Online
Kieli:englanti
Julkaistu: UCL Press 2021
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Linkit:648690
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author Spyer, Juliano
author_browse Spyer, Juliano
author_facet Spyer, Juliano
author_sort Spyer, Juliano
collection Directory of Open Access Books
description Since the popularisation of the internet, low-income Brazilians have received little government support to help them access it. In response, they have largely self-financed their digital migration. Internet cafés became prosperous businesses in working-class neighbourhoods and rural settlements, and, more recently, families have aspired to buy their own home computer with hire purchase agreements. As low-income Brazilians began to access popular social media sites in the mid-2000s, affluent Brazilians ridiculed their limited technological skills, different tastes and poor schooling, but this did not deter them from expanding their online presence. Young people created profiles for barely literate older relatives and taught them to navigate platforms such as Facebook and WhatsApp. Based on 15 months of ethnographic research, this book aims to understand why low-income Brazilians have invested so much of their time and money in learning about social media. Juliano Spyer explores this question from a number of perspectives, including education, relationships, work and politics. He argues that social media is the way for low-income Brazilians to stay connected to the family and friends they see in person on a regular basis, which suggests that social media serves a crucial function in strengthening traditional social relations
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spelling doab-20.500.12854ir-367772025-05-09T09:16:11Z Social Media in Emergent Brazil Spyer, Juliano facebook brazil anthropology ethnography Evangelicalism Literacy Social media WhatsApp Since the popularisation of the internet, low-income Brazilians have received little government support to help them access it. In response, they have largely self-financed their digital migration. Internet cafés became prosperous businesses in working-class neighbourhoods and rural settlements, and, more recently, families have aspired to buy their own home computer with hire purchase agreements. As low-income Brazilians began to access popular social media sites in the mid-2000s, affluent Brazilians ridiculed their limited technological skills, different tastes and poor schooling, but this did not deter them from expanding their online presence. Young people created profiles for barely literate older relatives and taught them to navigate platforms such as Facebook and WhatsApp. Based on 15 months of ethnographic research, this book aims to understand why low-income Brazilians have invested so much of their time and money in learning about social media. Juliano Spyer explores this question from a number of perspectives, including education, relationships, work and politics. He argues that social media is the way for low-income Brazilians to stay connected to the family and friends they see in person on a regular basis, which suggests that social media serves a crucial function in strengthening traditional social relations 2021-02-10T12:58:18Z 2018-04-24 23:55 2019-01-11 13:45:08 2020-04-01T12:48:05Z 2017 book 648690 OCN: 1038395595 http://library.oapen.org/handle/20.500.12657/30196 9781787351677 9781787351660 9781787351684 9781787351691 9781787351707 https://directory.doabooks.org/handle/20.500.12854/36777 eng open access image/jpeg image/jpeg image/jpeg image/jpeg image/jpeg image/jpeg image/jpeg image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International https://library.oapen.org/bitstream/20.500.12657/30196/1/648690.pdf https://library.oapen.org/bitstream/20.500.12657/30196/1/648690.pdf https://library.oapen.org/bitstream/20.500.12657/30196/1/648690.pdf https://library.oapen.org/bitstream/20.500.12657/30196/1/648690.pdf https://library.oapen.org/bitstream/20.500.12657/30196/1/648690.pdf https://library.oapen.org/bitstream/20.500.12657/30196/1/648690.pdf https://library.oapen.org/bitstream/20.500.12657/30196/1/648690.pdf https://library.oapen.org/bitstream/20.500.12657/30196/1/648690.pdf UCL Press 10.14324/111.9781787351653 10.14324/111.9781787351653 29b9f0a3-1b0d-4bdd-99d7-b4d3432d7fcc FP7 Ideas: European Research Council 7292b17b-f01a-4016-94d3-d7fb5ef9fb79 9781787351677 9781787351660 9781787351684 9781787351691 9781787351707 European Research Council (ERC) EU collection 258 295486 SOCNET open access
spellingShingle facebook
brazil
anthropology
ethnography
Evangelicalism
Literacy
Social media
WhatsApp
Spyer, Juliano
Social Media in Emergent Brazil
title Social Media in Emergent Brazil
title_full Social Media in Emergent Brazil
title_fullStr Social Media in Emergent Brazil
title_full_unstemmed Social Media in Emergent Brazil
title_short Social Media in Emergent Brazil
title_sort social media in emergent brazil
topic facebook
brazil
anthropology
ethnography
Evangelicalism
Literacy
Social media
WhatsApp
topic_facet facebook
brazil
anthropology
ethnography
Evangelicalism
Literacy
Social media
WhatsApp
url 648690
work_keys_str_mv AT spyerjuliano socialmediainemergentbrazil