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Between Creed, Rhetoric Façade, and Disregard

Applying the theoretical lens of organizational institutionalism, this study analyzes the spread of Corporate Social Responsibility (CSR) in the Austrian corporate world. The objectives are threefold: First, to explore the institutional framework in place; second, to explain the dissemination of CSR...

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Main Author: Höllerer, Markus A.
Format: Online
Language:English
Published: Peter Lang International Academic Publishers 2021
Subjects:
Austria
Between
Corporate
Creed
CSR
Diffusion of Management Concepts
Disregard
Dissemination
Façade
Höllerer
Organizational Institutionalism
Responsibility
Rhetoric
Social
Theorization
thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJG Business ethics and social responsibility
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques
Online Access:1002689
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Summary:Applying the theoretical lens of organizational institutionalism, this study analyzes the spread of Corporate Social Responsibility (CSR) in the Austrian corporate world. The objectives are threefold: First, to explore the institutional framework in place; second, to explain the dissemination of CSR in terms of adopters’ characteristics and field-level pressures; and third, to understand the structuring dimensions of meaning within the CSR discourse. The findings demonstrate that a specific sub-population is more inclined to espouse commitment to CSR policies. Against the background of an ambiguous nature and definition of CSR, this study also shows how actor categories and divergent thematic embeddings serve as a basis for the concept’s theorization, and elaborates on a distinct constellation of empirical sub-discourses.

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