Semiotische Effizienz interfachlicher Sprache-Bild-Textsorten

Communicative efficiency can be measured with conventions. Besides linguistic means, pictures and diagrams are also an expression of such conventions. In the practice of technical editing, this refers to multimodal text types with technical language elements, photographs, technical drawings, various...

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Autore principale: Holste, Alexander
Natura: Online
Lingua:tedesco
Pubblicazione: Frank & Timme 2020
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Accesso online:1006684
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author Holste, Alexander
author_browse Holste, Alexander
author_facet Holste, Alexander
author_sort Holste, Alexander
collection Directory of Open Access Books
description Communicative efficiency can be measured with conventions. Besides linguistic means, pictures and diagrams are also an expression of such conventions. In the practice of technical editing, this refers to multimodal text types with technical language elements, photographs, technical drawings, various types of diagrams, etc. Alexander Holste uses the example of the text type specification sheet to show how an inter-disciplinary team of engineers, lawyers, business economists, etc. negotiates these conventions. The different, technically justified ideas of the text type conventions, especially with regard to the choice of multimodal means of expression, become clearly apparent. Requirement specifications are created in the context of the tendering of public contracts by public authorities. Since such contracts represent an important field of work for the companies involved, the efficient design of the specifications is highly relevant from a business management point of view. Alexander Holste, Dr. phil., studied German as well as business administration in Essen and Turin and headed the technical editorial department of a public transport company before he started teaching professional and scientific writing at the University of Duisburg-Essen in 2009, especially for engineering scientists. His research interests lie in the fields of semiotics, text linguistics, technical communication and writing didactics.
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spelling doab-20.500.12854ir-370092024-05-12T05:55:55Z Semiotische Effizienz interfachlicher Sprache-Bild-Textsorten Holste, Alexander communication semiotics efficiency communicative efficiency semiotic efficiency Language-image-text types Language-image-text varieties textual design technical editing technical writing technical tendering, technical tenders text type requirement specification text type conventions thema EDItEUR::C Language and Linguistics::CF Linguistics::CFG Semantics, discourse analysis, stylistics thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies Communicative efficiency can be measured with conventions. Besides linguistic means, pictures and diagrams are also an expression of such conventions. In the practice of technical editing, this refers to multimodal text types with technical language elements, photographs, technical drawings, various types of diagrams, etc. Alexander Holste uses the example of the text type specification sheet to show how an inter-disciplinary team of engineers, lawyers, business economists, etc. negotiates these conventions. The different, technically justified ideas of the text type conventions, especially with regard to the choice of multimodal means of expression, become clearly apparent. Requirement specifications are created in the context of the tendering of public contracts by public authorities. Since such contracts represent an important field of work for the companies involved, the efficient design of the specifications is highly relevant from a business management point of view. Alexander Holste, Dr. phil., studied German as well as business administration in Essen and Turin and headed the technical editorial department of a public transport company before he started teaching professional and scientific writing at the University of Duisburg-Essen in 2009, especially for engineering scientists. His research interests lie in the fields of semiotics, text linguistics, technical communication and writing didactics. 2020-02-07 13:33:41 2020-04-01T09:16:34Z 2019 book 1006684 OCN: 1135848212 http://library.oapen.org/handle/20.500.12657/23468 9783732993543; 9783732993642 https://directory.doabooks.org/handle/20.500.12854/37009 ger Forum für Fachsprachen-Forschung open access image/jpeg image/jpeg image/jpeg image/jpeg n/a n/a n/a n/a https://library.oapen.org/bitstream/20.500.12657/23468/1/Holste_Semiotische_Effizienz.pdf https://library.oapen.org/bitstream/20.500.12657/23468/1/Holste_Semiotische_Effizienz.pdf https://library.oapen.org/bitstream/20.500.12657/23468/1/Holste_Semiotische_Effizienz.pdf https://library.oapen.org/bitstream/20.500.12657/23468/1/Holste_Semiotische_Effizienz.pdf Frank & Timme 10.26530/OAPEN_1006684 10.26530/OAPEN_1006684 16ae4da0-decc-4c9f-8b91-ab8dc3d00b58 9783732993543; 9783732993642 488 Berlin open access
spellingShingle communication
semiotics
efficiency
communicative efficiency
semiotic efficiency
Language-image-text types
Language-image-text varieties
textual design
technical editing
technical writing
technical tendering, technical tenders
text type requirement specification
text type conventions
thema EDItEUR::C Language and Linguistics::CF Linguistics::CFG Semantics, discourse analysis, stylistics
thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies
Holste, Alexander
Semiotische Effizienz interfachlicher Sprache-Bild-Textsorten
title Semiotische Effizienz interfachlicher Sprache-Bild-Textsorten
title_full Semiotische Effizienz interfachlicher Sprache-Bild-Textsorten
title_fullStr Semiotische Effizienz interfachlicher Sprache-Bild-Textsorten
title_full_unstemmed Semiotische Effizienz interfachlicher Sprache-Bild-Textsorten
title_short Semiotische Effizienz interfachlicher Sprache-Bild-Textsorten
title_sort semiotische effizienz interfachlicher sprache bild textsorten
topic communication
semiotics
efficiency
communicative efficiency
semiotic efficiency
Language-image-text types
Language-image-text varieties
textual design
technical editing
technical writing
technical tendering, technical tenders
text type requirement specification
text type conventions
thema EDItEUR::C Language and Linguistics::CF Linguistics::CFG Semantics, discourse analysis, stylistics
thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies
topic_facet communication
semiotics
efficiency
communicative efficiency
semiotic efficiency
Language-image-text types
Language-image-text varieties
textual design
technical editing
technical writing
technical tendering, technical tenders
text type requirement specification
text type conventions
thema EDItEUR::C Language and Linguistics::CF Linguistics::CFG Semantics, discourse analysis, stylistics
thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies
url 1006684
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