Orchestrating Public Opinion
Orchestrating Public Opinion for the first time examines in detail music's persuasive role in political ads for US presidential campaigns. Studies on political ads tend to consider music something of an afterthought, innocuous accompaniment for a narrator. In this book Christiansen takes an opposi...
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| Format: | Online |
| Sprache: | Englisch |
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Amsterdam University Press
2021
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| Online-Zugang: | 1004103 |
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| _version_ | 1869529444142546944 |
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| author | Christiansen, Paul |
| author_browse | Christiansen, Paul |
| author_facet | Christiansen, Paul |
| author_sort | Christiansen, Paul |
| collection | Directory of Open Access Books |
| description | Orchestrating Public Opinion for the first time examines in detail music's persuasive role in political ads for US presidential campaigns.
Studies on political ads tend to consider music something of an afterthought, innocuous accompaniment for a narrator. In this book Christiansen takes an opposing view, arguing that music is crucial to an ad's construction. In some cases, it is even determinative: that is, all other elements-images, voiceover, sound effects, written text, and so on-can be circumscribed by and interpreted in relation to music. This book presents for the first time correspondence between campaign officials and ad agencies, storyboards, and music scores related to ads such as Eisenhower's "I Like Ike" or Reagan's "Morning in America."
Engaging music seriously through detailed musical analysis as well as exploring music's relation to visual and textual elements in ads, Orchestrating brings together disparate approaches toward understanding the surreptitious rhetoric of music. |
| format | Online |
| id | doab-20.500.12854ir-37721 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | Amsterdam University Press |
| publisherStr | Amsterdam University Press |
| record_format | ojs |
| spelling | doab-20.500.12854ir-377212025-07-31T14:38:58Z Orchestrating Public Opinion Christiansen, Paul Music thema EDItEUR::J Society and Social Sciences::JB Society and culture: general Orchestrating Public Opinion for the first time examines in detail music's persuasive role in political ads for US presidential campaigns. Studies on political ads tend to consider music something of an afterthought, innocuous accompaniment for a narrator. In this book Christiansen takes an opposing view, arguing that music is crucial to an ad's construction. In some cases, it is even determinative: that is, all other elements-images, voiceover, sound effects, written text, and so on-can be circumscribed by and interpreted in relation to music. This book presents for the first time correspondence between campaign officials and ad agencies, storyboards, and music scores related to ads such as Eisenhower's "I Like Ike" or Reagan's "Morning in America." Engaging music seriously through detailed musical analysis as well as exploring music's relation to visual and textual elements in ads, Orchestrating brings together disparate approaches toward understanding the surreptitious rhetoric of music. 2021-02-10T12:58:18Z 2019-01-30 23:55 2018-12-01 23:55:55 2020-03-27 15:48:21 2020-04-01T10:56:19Z 2017-12-21 book 1004103 OCN: 1100491178 http://library.oapen.org/handle/20.500.12657/25978 9789048531677 https://directory.doabooks.org/handle/20.500.12854/37721 eng open access image/jpeg image/jpeg image/jpeg image/jpeg image/jpeg image/jpeg n/a n/a n/a n/a n/a n/a https://library.oapen.org/bitstream/20.500.12657/25978/1/1004103.pdf https://library.oapen.org/bitstream/20.500.12657/25978/1/1004103.pdf https://library.oapen.org/bitstream/20.500.12657/25978/1/1004103.pdf https://library.oapen.org/bitstream/20.500.12657/25978/1/1004103.pdf https://library.oapen.org/bitstream/20.500.12657/25978/1/1004103.pdf https://library.oapen.org/bitstream/20.500.12657/25978/1/1004103.pdf Amsterdam University Press 10.5117/9789462981881 10.5117/9789462981881 de2ecbe7-1037-4e96-8c3a-5a842d921e04 Knowledge Unlatched b818ba9d-2dd9-4fd7-a364-7f305aef7ee9 9789048531677 Knowledge Unlatched (KU) KU Select 2018: HSS Backlist Books Amsterdam 102578 KU Select 2018: HSS Backlist Books open access |
| spellingShingle | Music thema EDItEUR::J Society and Social Sciences::JB Society and culture: general Christiansen, Paul Orchestrating Public Opinion |
| title | Orchestrating Public Opinion |
| title_full | Orchestrating Public Opinion |
| title_fullStr | Orchestrating Public Opinion |
| title_full_unstemmed | Orchestrating Public Opinion |
| title_short | Orchestrating Public Opinion |
| title_sort | orchestrating public opinion |
| topic | Music thema EDItEUR::J Society and Social Sciences::JB Society and culture: general |
| topic_facet | Music thema EDItEUR::J Society and Social Sciences::JB Society and culture: general |
| url | 1004103 |
| work_keys_str_mv | AT christiansenpaul orchestratingpublicopinion |