Analyse von Kundenaktivitäten und der Bereitstellungsqualität von Büchern aus Kundensicht

"This master thesis explores service characteristics that are relevant for book readers when they evaluate a service as well as starting points for providers when they plan to optimize their services from a customer’s point of view. In the first part ways of accessing books (buying, borrowing, rent...

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Détails bibliographiques

Auteur principal:	Wittrock, Janina
Format:	Online
Langue:	allemand
Publié:	HTWK Leipzig - OA-Hochschulverlag 2019
Sujets:	Open Access monograph HTWK Leipzig OA-HVerlag Value in Use, activity theory, consumer activities, Customer dominant logic, CDL, customer focus, reading books, books, reader, rental service, purchase, public library, book retail, bookshop, quality of provision, content analysis, customization, personalization, consumer comments, master thesis, Germany Monografie Value in Use, Tätigkeitstheorie, Kundenaktivitäten, Customer-dominant logic, CDL, Kundenorientierung, Bücherlesen, Bücher, Leser, Vermietungsangebot, Kauf, öffentlich, Bibliothek, Buchhandel, Buchhandlung, Bereitstellungsqualität, Inhaltsanalyse, Customization, Personalisierung, Kundenkommentare, Masterarbeit, Deutschland thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries::KNTP Publishing industry and journalism::KNTP1 Publishing and book trade
Accès en ligne:	1006647
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