Obálka

Bundling telecommunications services : competitive strategies for converging markets

With the advent of digital convergence, incumbent telephone and cable companies have begun to offer their services, such as voice telephony, Internet and TV in so-called triple play packages. While carefully recognizing the technological, legal and economic framework of the fixed-line telecommunicat...

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Hlavní autor: Krämer, Jan
Médium: Online
Jazyk:němčina
Vydáno: KIT Scientific Publishing 2021
Témata:
HF5001-6182
Bundling
Game-Theory
Market Power
Digital Convergence
Telecommunications
bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJC Business strategy
On-line přístup:34711
Tagy: Přidat tag
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Shrnutí:With the advent of digital convergence, incumbent telephone and cable companies have begun to offer their services, such as voice telephony, Internet and TV in so-called triple play packages. While carefully recognizing the technological, legal and economic framework of the fixed-line telecommunications industry, this book investigates whether bundling is indeed a profitable pricing strategy for the firms and if it can possibly facilitate the leverage of market power into neighboring markets.

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