Changing Market Relationships in the Internet Age
This volume, which takes the form of an essay, attempts to structure a forward- looking approach to the evolving role of marketing in today’s economy. Many organisations today recognize the need to become more market responsive in view of the growing complexity of the global and interconnected marke...
Saved in:
| Main Author: | |
|---|---|
| Format: | Online |
| Language: | English |
| Published: |
Presses universitaires de Louvain
2021
|
| Subjects: | |
| Online Access: | 21924 |
| Tags: |
No Tags, Be the first to tag this record!
|
| _version_ | 1869513781466365952 |
|---|---|
| author | Jean-Jacques Lambin |
| author_browse | Jean-Jacques Lambin |
| author_facet | Jean-Jacques Lambin |
| author_sort | Jean-Jacques Lambin |
| collection | Directory of Open Access Books |
| description | This volume, which takes the form of an essay, attempts to structure a forward- looking approach to the evolving role of marketing in today’s economy. Many organisations today recognize the need to become more market responsive in view of the growing complexity of the global and interconnected market in which they operate. Internet technology is resulting in an increasingly globalised market, with easier access to information, new market players and new forms of partnerships. It is also chang... |
| format | Online |
| id | doab-20.500.12854ir-42978 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | Presses universitaires de Louvain |
| publisherStr | Presses universitaires de Louvain |
| record_format | ojs |
| spelling | doab-20.500.12854ir-429782022-01-31T21:12:43Z Changing Market Relationships in the Internet Age Jean-Jacques Lambin marketing économie de marché marché globalisation économique Internet This volume, which takes the form of an essay, attempts to structure a forward- looking approach to the evolving role of marketing in today’s economy. Many organisations today recognize the need to become more market responsive in view of the growing complexity of the global and interconnected market in which they operate. Internet technology is resulting in an increasingly globalised market, with easier access to information, new market players and new forms of partnerships. It is also chang... 2021-02-11T09:42:44Z 2021-02-11T09:42:44Z 2017-05-12 11:12:22 2008 book 21924 9782875581839 9782874631191 https://directory.doabooks.org/handle/20.500.12854/42978 eng image/jpeg http://www.7switch.com/en/ebook/9782875581839 http://www.placedeslibraires.fr/livre/9782875581839 http://books.openedition.org/pucl/1635 Presses universitaires de Louvain ecc11034-f235-4846-9fe8-994472993ced 9782875581839 9782874631191 open access |
| spellingShingle | marketing économie de marché marché globalisation économique Internet Jean-Jacques Lambin Changing Market Relationships in the Internet Age |
| title | Changing Market Relationships in the Internet Age |
| title_full | Changing Market Relationships in the Internet Age |
| title_fullStr | Changing Market Relationships in the Internet Age |
| title_full_unstemmed | Changing Market Relationships in the Internet Age |
| title_short | Changing Market Relationships in the Internet Age |
| title_sort | changing market relationships in the internet age |
| topic | marketing économie de marché marché globalisation économique Internet |
| topic_facet | marketing économie de marché marché globalisation économique Internet |
| url | 21924 |
| work_keys_str_mv | AT jeanjacqueslambin changingmarketrelationshipsintheinternetage |