The essential role of language in survey research
Language users, such as survey respondents and interviewers, must speak the same language literally and figuratively to interact with each other. As diversity grows in the United States and globally, interviewers and respondents may speak a different language or speak the same language differently t...
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| Médium: | Online |
| Jazyk: | angličtina |
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RTI Press/RTI International
2023
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| Témata: | |
| On-line přístup: | 46179 |
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| _version_ | 1869513798324322304 |
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| author | Mandy Sha Tim Gabel |
| author_browse | Mandy Sha Tim Gabel |
| author_facet | Mandy Sha Tim Gabel |
| author_sort | Mandy Sha |
| collection | Directory of Open Access Books |
| description | Language users, such as survey respondents and interviewers, must speak the same language literally and figuratively to interact with each other. As diversity grows in the United States and globally, interviewers and respondents may speak a different language or speak the same language differently that reflects their own cultural norms of communication. This book discusses the role of language in survey research when comparisons across groups, cultures, and countries are of interest. Language use in surveys is dynamic, including words, symbols (e.g., arrows), and even emojis. The entire survey life cycle is carried out through language. Researchers write or translate questions and instructions that will address research questions and then pretest them using various techniques, including qualitative inquiry that focuses on context beyond just “the numbers.” Human or virtual data collectors use persuasive messages to communicate with survey respondents and encourage their survey participation. Respondents must comprehend and interpret survey questions and instructions to provide a response. All of these survey processes and products contribute to data quality, and the role of language is essential. |
| format | Online |
| id | doab-20.500.12854ir-46857.4 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2023 |
| publishDateRange | 2023 |
| publishDateSort | 2023 |
| publisher | RTI Press/RTI International |
| publisherStr | RTI Press/RTI International |
| record_format | ojs |
| spelling | doab-20.500.12854ir-46857.42023-02-06T22:19:30Z The essential role of language in survey research Mandy Sha Tim Gabel H1-99 Survey research SOC024000 LAN004000 JHBC GTC Language users, such as survey respondents and interviewers, must speak the same language literally and figuratively to interact with each other. As diversity grows in the United States and globally, interviewers and respondents may speak a different language or speak the same language differently that reflects their own cultural norms of communication. This book discusses the role of language in survey research when comparisons across groups, cultures, and countries are of interest. Language use in surveys is dynamic, including words, symbols (e.g., arrows), and even emojis. The entire survey life cycle is carried out through language. Researchers write or translate questions and instructions that will address research questions and then pretest them using various techniques, including qualitative inquiry that focuses on context beyond just “the numbers.” Human or virtual data collectors use persuasive messages to communicate with survey respondents and encourage their survey participation. Respondents must comprehend and interpret survey questions and instructions to provide a response. All of these survey processes and products contribute to data quality, and the role of language is essential. Published 2023-02-06T22:19:28Z 2021-02-11T12:57:34Z 2023-01-13T16:30:43Z 2023-01-13T21:59:52Z 2023-02-06T22:19:28Z 2020-06-12 22:29:04 2020 book 46179 9781934831236 https://directory.doabooks.org/handle/20.500.12854/46857.4 eng RTI Press Publication application/octet-stream Attribution-NonCommercial-NoDerivatives 4.0 International https://www.rti.org/rti-press-publication/language-survey-research RTI Press/RTI International RTI Press 10.3768/rtipress.bk.0023.2004 10.3768/rtipress.bk.0023.2004 9bd0cc46-fcfe-4647-8ba1-02d37cf85c67 9781934831236 RTI Press BK-0023-2004 290 Research Triangle Park, NC open access |
| spellingShingle | H1-99 Survey research SOC024000 LAN004000 JHBC GTC Mandy Sha Tim Gabel The essential role of language in survey research |
| title | The essential role of language in survey research |
| title_full | The essential role of language in survey research |
| title_fullStr | The essential role of language in survey research |
| title_full_unstemmed | The essential role of language in survey research |
| title_short | The essential role of language in survey research |
| title_sort | essential role of language in survey research |
| topic | H1-99 Survey research SOC024000 LAN004000 JHBC GTC |
| topic_facet | H1-99 Survey research SOC024000 LAN004000 JHBC GTC |
| url | 46179 |
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