Geschlechtsdiskriminierende Wirtschaftswerbung
Since the 1970s sexism in advertising has been the subject of many political and social discourses as well as the reason for social-scientific research. For the first time, the problem is analysed thoroughly in its legal dimensions. Based on social-scientific research and a critical analysis of the...
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| Format: | Online |
| Sprog: | tysk |
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Nomos Verlagsgesellschaft mbH & Co. KG
2021
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| Online adgang: | 29367 |
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| _version_ | 1869514791661338624 |
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| author | Völzmann, Berit |
| author_browse | Völzmann, Berit |
| author_facet | Völzmann, Berit |
| author_sort | Völzmann, Berit |
| collection | Directory of Open Access Books |
| description | Since the 1970s sexism in advertising has been the subject of many political and social discourses as well as the reason for social-scientific research. For the first time, the problem is analysed thoroughly in its legal dimensions. Based on social-scientific research and a critical analysis of the efficiency of the German Advertising Standards Authority the examination of the German constitutional law reveals in which regards gender-discriminating advertising violates constitutional rights and to what extent a legal prohibition of such advertising would be justified. Following a subsumption under European law the author analyses if the German UWG (Act Against Unfair Competition) is a possible instrument of regulation to ensure protection against gender discriminating advertising. The author substantiates that the UWG is to be interpreted value-related and assigns the constitutional assessments to the unfair competition law. The thesis concludes with a suggestion for a norm that contains the prohibition of gender-discriminating advertising to be implemented in the UWG. |
| format | Online |
| id | doab-20.500.12854ir-48554 |
| institution | Directory of Open Access Books |
| language | ger |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | Nomos Verlagsgesellschaft mbH & Co. KG |
| publisherStr | Nomos Verlagsgesellschaft mbH & Co. KG |
| record_format | ojs |
| spelling | doab-20.500.12854ir-485542023-12-20T16:24:19Z Geschlechtsdiskriminierende Wirtschaftswerbung Völzmann, Berit K1-7720 Allgemeine Grundlagen des Rechts Rechtsmethodik Methodenlehre bic Book Industry Communication::L Law Since the 1970s sexism in advertising has been the subject of many political and social discourses as well as the reason for social-scientific research. For the first time, the problem is analysed thoroughly in its legal dimensions. Based on social-scientific research and a critical analysis of the efficiency of the German Advertising Standards Authority the examination of the German constitutional law reveals in which regards gender-discriminating advertising violates constitutional rights and to what extent a legal prohibition of such advertising would be justified. Following a subsumption under European law the author analyses if the German UWG (Act Against Unfair Competition) is a possible instrument of regulation to ensure protection against gender discriminating advertising. The author substantiates that the UWG is to be interpreted value-related and assigns the constitutional assessments to the unfair competition law. The thesis concludes with a suggestion for a norm that contains the prohibition of gender-discriminating advertising to be implemented in the UWG. 2021-02-11T14:33:22Z 2021-02-11T14:33:22Z 2018-11-05 12:58:39 2015 book 29367 9783845282251 https://directory.doabooks.org/handle/20.500.12854/48554 ger Schriften zur Gleichstellung image/png Attribution-NonCommercial-NoDerivatives 4.0 International https://www.nomos-elibrary.de/10.5771/9783845282251 Nomos Verlagsgesellschaft mbH & Co. KG http://dx.doi.org/10.5771/9783845282251 http://dx.doi.org/10.5771/9783845282251 20c8b06d-3b2b-4af2-acda-fbcfdfea5744 9783845282251 328 open access |
| spellingShingle | K1-7720 Allgemeine Grundlagen des Rechts Rechtsmethodik Methodenlehre bic Book Industry Communication::L Law Völzmann, Berit Geschlechtsdiskriminierende Wirtschaftswerbung |
| title | Geschlechtsdiskriminierende Wirtschaftswerbung |
| title_full | Geschlechtsdiskriminierende Wirtschaftswerbung |
| title_fullStr | Geschlechtsdiskriminierende Wirtschaftswerbung |
| title_full_unstemmed | Geschlechtsdiskriminierende Wirtschaftswerbung |
| title_short | Geschlechtsdiskriminierende Wirtschaftswerbung |
| title_sort | geschlechtsdiskriminierende wirtschaftswerbung |
| topic | K1-7720 Allgemeine Grundlagen des Rechts Rechtsmethodik Methodenlehre bic Book Industry Communication::L Law |
| topic_facet | K1-7720 Allgemeine Grundlagen des Rechts Rechtsmethodik Methodenlehre bic Book Industry Communication::L Law |
| url | 29367 |
| work_keys_str_mv | AT volzmannberit geschlechtsdiskriminierendewirtschaftswerbung |