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Social Business Plattformen in global verteilten Produktentwicklungsvorhaben - Eine Multi-Ebenen-Analyse des Beitrags von Social Business Plattformen zur Überwindung kommunikationsbedingter Innovationsbarrieren an einem Fallbeispiel

This study assesses the contribution of social software to reduce communication-based innovation barriers. Subject of the examination were global product development projects of a multinational company. By performing a social network analysis and a survey-based inquiry no evidence was found social s...

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Hovedforfatter: Flad, Marc
Format: Online
Sprog:tysk
Udgivet: KIT Scientific Publishing 2021
Fag:
HF5001-6182
Social Business
Innovation Management
InnovationsbarriereProduct Development
Innovation Barrier
Produktentwicklung
Innovationsmanagement
Social Software
bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJC Business strategy
Online adgang:34695
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Summary:This study assesses the contribution of social software to reduce communication-based innovation barriers. Subject of the examination were global product development projects of a multinational company. By performing a social network analysis and a survey-based inquiry no evidence was found social software could reduce innovation barriers. An empirical investigation exposed a lack of functional fit and diffusion of the social software.

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