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Special issue: Customer empowerment

The second French-German workshop about Consumer Empowerment took place at the University of Karlsruhe (KIT) between January 10-11, 2013. Within the scope of consumer empowerment scientists discussed recent developments in this field and established cross-disciplinary coop- erations in their own fie...

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Hovedforfatter: Geyer-Schulz, AndreasMeyer-Waarden, Lars
Format: Online
Sprog:engelsk
Udgivet: KIT Scientific Publishing 2021
Fag:
HF5001-6182
empowerment
Co-creationConsumer
enablement
co-creation
Enablement
Sharing
Konsument
sharing
Empowerment
bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJC Business strategy
Online adgang:35558
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Summary:The second French-German workshop about Consumer Empowerment took place at the University of Karlsruhe (KIT) between January 10-11, 2013. Within the scope of consumer empowerment scientists discussed recent developments in this field and established cross-disciplinary coop- erations in their own fields of research.

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