Sustainable Tourism Marketing
In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism–marketing management and current trends in the field. This book gathered articles a...
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| Үндсэн зохиолчид: | , , , , |
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| Формат: | Online |
| Хэл сонгох: | англи |
| Хэвлэсэн: |
MDPI - Multidisciplinary Digital Publishing Institute
2021
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| Нөхцлүүд: | |
| Онлайн хандалт: | 46052 |
| Шошгууд: |
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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| _version_ | 1869516127670894592 |
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| author | Marine-Roig, Estela Martin-Fuentes, Eva Daries Ramón, Natalia Cristobal-Fransi, Eduard Ferrer-Rosell, Berta |
| author_browse | Cristobal-Fransi, Eduard Daries Ramón, Natalia Ferrer-Rosell, Berta Marine-Roig, Estela Martin-Fuentes, Eva |
| author_facet | Marine-Roig, Estela Martin-Fuentes, Eva Daries Ramón, Natalia Cristobal-Fransi, Eduard Ferrer-Rosell, Berta |
| author_sort | Marine-Roig, Estela |
| collection | Directory of Open Access Books |
| description | In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism–marketing management and current trends in the field. This book gathered articles about the marketing of destinations, and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective. |
| format | Online |
| id | doab-20.500.12854ir-60355 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | MDPI - Multidisciplinary Digital Publishing Institute |
| publisherStr | MDPI - Multidisciplinary Digital Publishing Institute |
| record_format | ojs |
| spelling | doab-20.500.12854ir-603552023-12-20T15:54:04Z Sustainable Tourism Marketing Marine-Roig, Estela Martin-Fuentes, Eva Daries Ramón, Natalia Cristobal-Fransi, Eduard Ferrer-Rosell, Berta HF5001-6182 halal-friendly image Cultural tourism social problems perceived risk Malaysia hotel industry exotic local culture brand loyalty cultural distance subjective knowledge Malaysia Airlines socio-cultural factors return on investments preventive conservation sense of home loyalty tourism intention flamenco tourism sustainability urbanization cultural heritage lean canvas emotional experiences Muslim tourism lean startup Islamic religiosity perceived inconveniences attitude tourism marketing tourism guest house Flamenco art intangible cultural heritage Pakistan attachment to place destination marketing organization Slovakia usefulness of public opinion effectiveness path analysis value cognition satisfaction sustainable tourism non-Muslim destination cultural tourism tourist behavior purchase intention environment online marketing brand image cultural tourist air disaster marketization destination management bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJC Business strategy In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism–marketing management and current trends in the field. This book gathered articles about the marketing of destinations, and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective. 2021-02-12T05:03:05Z 2021-02-12T05:03:05Z 2020-06-09 16:38:57 2020 book 46052 9783039286829 9783039286836 https://directory.doabooks.org/handle/20.500.12854/60355 eng application/octet-stream Attribution-NonCommercial-NoDerivatives 4.0 International https://mdpi.com/books/pdfview/book/2245 MDPI - Multidisciplinary Digital Publishing Institute 10.3390/books978-3-03928-683-6 10.3390/books978-3-03928-683-6 46cabcaa-dd94-4bfe-87b4-55023c1b36d0 9783039286829 9783039286836 204 open access |
| spellingShingle | HF5001-6182 halal-friendly image Cultural tourism social problems perceived risk Malaysia hotel industry exotic local culture brand loyalty cultural distance subjective knowledge Malaysia Airlines socio-cultural factors return on investments preventive conservation sense of home loyalty tourism intention flamenco tourism sustainability urbanization cultural heritage lean canvas emotional experiences Muslim tourism lean startup Islamic religiosity perceived inconveniences attitude tourism marketing tourism guest house Flamenco art intangible cultural heritage Pakistan attachment to place destination marketing organization Slovakia usefulness of public opinion effectiveness path analysis value cognition satisfaction sustainable tourism non-Muslim destination cultural tourism tourist behavior purchase intention environment online marketing brand image cultural tourist air disaster marketization destination management bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJC Business strategy Marine-Roig, Estela Martin-Fuentes, Eva Daries Ramón, Natalia Cristobal-Fransi, Eduard Ferrer-Rosell, Berta Sustainable Tourism Marketing |
| title | Sustainable Tourism Marketing |
| title_full | Sustainable Tourism Marketing |
| title_fullStr | Sustainable Tourism Marketing |
| title_full_unstemmed | Sustainable Tourism Marketing |
| title_short | Sustainable Tourism Marketing |
| title_sort | sustainable tourism marketing |
| topic | HF5001-6182 halal-friendly image Cultural tourism social problems perceived risk Malaysia hotel industry exotic local culture brand loyalty cultural distance subjective knowledge Malaysia Airlines socio-cultural factors return on investments preventive conservation sense of home loyalty tourism intention flamenco tourism sustainability urbanization cultural heritage lean canvas emotional experiences Muslim tourism lean startup Islamic religiosity perceived inconveniences attitude tourism marketing tourism guest house Flamenco art intangible cultural heritage Pakistan attachment to place destination marketing organization Slovakia usefulness of public opinion effectiveness path analysis value cognition satisfaction sustainable tourism non-Muslim destination cultural tourism tourist behavior purchase intention environment online marketing brand image cultural tourist air disaster marketization destination management bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJC Business strategy |
| topic_facet | HF5001-6182 halal-friendly image Cultural tourism social problems perceived risk Malaysia hotel industry exotic local culture brand loyalty cultural distance subjective knowledge Malaysia Airlines socio-cultural factors return on investments preventive conservation sense of home loyalty tourism intention flamenco tourism sustainability urbanization cultural heritage lean canvas emotional experiences Muslim tourism lean startup Islamic religiosity perceived inconveniences attitude tourism marketing tourism guest house Flamenco art intangible cultural heritage Pakistan attachment to place destination marketing organization Slovakia usefulness of public opinion effectiveness path analysis value cognition satisfaction sustainable tourism non-Muslim destination cultural tourism tourist behavior purchase intention environment online marketing brand image cultural tourist air disaster marketization destination management bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJC Business strategy |
| url | 46052 |
| work_keys_str_mv | AT marineroigestela sustainabletourismmarketing AT martinfuenteseva sustainabletourismmarketing AT dariesramonnatalia sustainabletourismmarketing AT cristobalfransieduard sustainabletourismmarketing AT ferrerrosellberta sustainabletourismmarketing |