(Re)Making a Difference
This article presents and discusses how mediatisation as a theory can be used to analyse two commercial videos, one promoting the organisation Catholics Come Home and the other Coca Cola. A core question in the current debate on mediatisation and religion concerns if and how mediatisation changes no...
Sábháilte in:
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| Formáid: | Online |
| Teanga: | Béarla |
| Foilsithe / Cruthaithe: |
Schüren Verlag
2021
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| Rochtain ar líne: | 47096 |
| Clibeanna: |
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
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| _version_ | 1869517591230283776 |
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| author | Mia Lövheim |
| author_browse | Mia Lövheim |
| author_facet | Mia Lövheim |
| author_sort | Mia Lövheim |
| collection | Directory of Open Access Books |
| description | This article presents and discusses how mediatisation as a theory can be used to analyse two commercial videos, one promoting the organisation Catholics Come Home and the other Coca Cola. A core question in the current debate on mediatisation and religion concerns if and how mediatisation changes not only the social forms of communication about religion but also the meaning of religion in society. The issue in focus for the analysis is whether these videos mirror attributes and roles traditionally associated with men and women within religious institutions or offer an alternative to these. By using gender as a lens, we can see that mediatisation challenges religious institutions to adapt their narratives and symbols to commercial media culture, but that also within this new setting some traditional female gender norms seem to remain or even become reinforced. |
| format | Online |
| id | doab-20.500.12854ir-63160 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | Schüren Verlag |
| publisherStr | Schüren Verlag |
| record_format | ojs |
| spelling | doab-20.500.12854ir-631602022-02-11T15:07:06Z (Re)Making a Difference Mia Lövheim This article presents and discusses how mediatisation as a theory can be used to analyse two commercial videos, one promoting the organisation Catholics Come Home and the other Coca Cola. A core question in the current debate on mediatisation and religion concerns if and how mediatisation changes not only the social forms of communication about religion but also the meaning of religion in society. The issue in focus for the analysis is whether these videos mirror attributes and roles traditionally associated with men and women within religious institutions or offer an alternative to these. By using gender as a lens, we can see that mediatisation challenges religious institutions to adapt their narratives and symbols to commercial media culture, but that also within this new setting some traditional female gender norms seem to remain or even become reinforced. 2021-02-12T10:09:40Z 2021-02-12T10:09:40Z 2020-09-08 09:07:47 2015 chapter 47096 2414-0201 https://directory.doabooks.org/handle/20.500.12854/63160 eng Journal for Religion, Film and Media image/jpeg Attribution-NonCommercial-ShareAlike 4.0 International https://www.schueren-verlag.de/programm/titel/522-thinking-methods-in-media-and-religion-jrfm-1-2015.html https://jrfm.eu/index.php/ojs_jrfm/article/view/9 Schüren Verlag Thinking Methods in Media and Religion 5b80c228-3393-4862-a8e9-6c35a63484f1 6f85b199-39e3-41fd-9228-9d848eadc47f 45-56 open access |
| spellingShingle | Mia Lövheim (Re)Making a Difference |
| title | (Re)Making a Difference |
| title_full | (Re)Making a Difference |
| title_fullStr | (Re)Making a Difference |
| title_full_unstemmed | (Re)Making a Difference |
| title_short | (Re)Making a Difference |
| title_sort | re making a difference |
| url | 47096 |
| work_keys_str_mv | AT mialovheim remakingadifference |