Entertainment-Education Behind the Scenes
This Open Access book tracks the latest trends in the theory, research, and practice of entertainment-education, the field of communication that incorporates social change messaging into entertaining media. Sometimes called edutainment, social impact television, narrative persuasion, or cultural str...
Tallennettuna:
| Aineistotyyppi: | Online |
|---|---|
| Kieli: | englanti |
| Julkaistu: |
Springer Nature
2021
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| Aiheet: | |
| Linkit: | ONIX_20210420_9783030636142_36 |
| Tagit: |
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| _version_ | 1869524122053115904 |
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| collection | Directory of Open Access Books |
| description | This Open Access book tracks the latest trends in the theory, research, and practice of entertainment-education, the field of communication that incorporates social change messaging into entertaining media. Sometimes called edutainment, social impact television, narrative persuasion, or cultural strategy, this approach to social and behavior change communication offers new opportunities including transmedia and digital formats. However, making media can be a chaotic process. The realities of working in the field and the rigid structures of scholarly evaluation often act as barriers to honest accounts of entertainment-education practice. In this collection of essays, experienced practitioners offer unique insight into how entertainment-education works and present a balanced view of its potential pitfalls. This book gives readers an opportunity to learn from the successes and mistakes of the experts, taking a behind-the-scenes look at the business of making entertainment-education media. |
| format | Online |
| id | doab-20.500.12854ir-67991 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | Springer Nature |
| publisherStr | Springer Nature |
| record_format | ojs |
| spelling | doab-20.500.12854ir-679912025-03-24T10:43:58Z Entertainment-Education Behind the Scenes Frank, Lauren B. Falzone, Paul Development Communication Media and Communication Health Communication communication for social change social change communication edutainment mass media transmedia conflict resolution Open Access Media studies thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies This Open Access book tracks the latest trends in the theory, research, and practice of entertainment-education, the field of communication that incorporates social change messaging into entertaining media. Sometimes called edutainment, social impact television, narrative persuasion, or cultural strategy, this approach to social and behavior change communication offers new opportunities including transmedia and digital formats. However, making media can be a chaotic process. The realities of working in the field and the rigid structures of scholarly evaluation often act as barriers to honest accounts of entertainment-education practice. In this collection of essays, experienced practitioners offer unique insight into how entertainment-education works and present a balanced view of its potential pitfalls. This book gives readers an opportunity to learn from the successes and mistakes of the experts, taking a behind-the-scenes look at the business of making entertainment-education media. 2021-04-20T12:48:21Z 2021 book ONIX_20210420_9783030636142_36 OCN: 1258398070 https://library.oapen.org/handle/20.500.12657/48249 9783030636142 https://directory.doabooks.org/handle/20.500.12854/67991 eng open access image/png image/jpeg image/jpeg image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International https://library.oapen.org/bitstream/20.500.12657/48249/1/9783030636142.pdf https://library.oapen.org/bitstream/20.500.12657/48249/1/9783030636142.pdf https://library.oapen.org/bitstream/20.500.12657/48249/1/9783030636142.pdf https://library.oapen.org/bitstream/20.500.12657/48249/1/9783030636142.pdf Springer Nature Palgrave Macmillan 10.1007/978-3-030-63614-2 10.1007/978-3-030-63614-2 9fa3421d-f917-4153-b9ab-fc337c396b5a Portland State University df39723b-670d-4f0a-acc9-e2f262574390 a1215464-82dd-4bde-a597-6480df6c5f29 9783030636142 Palgrave Macmillan 354 [grantnumber unknown] [grantnumber unknown] open access |
| spellingShingle | Development Communication Media and Communication Health Communication communication for social change social change communication edutainment mass media transmedia conflict resolution Open Access Media studies thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies Entertainment-Education Behind the Scenes |
| title | Entertainment-Education Behind the Scenes |
| title_full | Entertainment-Education Behind the Scenes |
| title_fullStr | Entertainment-Education Behind the Scenes |
| title_full_unstemmed | Entertainment-Education Behind the Scenes |
| title_short | Entertainment-Education Behind the Scenes |
| title_sort | entertainment education behind the scenes |
| topic | Development Communication Media and Communication Health Communication communication for social change social change communication edutainment mass media transmedia conflict resolution Open Access Media studies thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies |
| topic_facet | Development Communication Media and Communication Health Communication communication for social change social change communication edutainment mass media transmedia conflict resolution Open Access Media studies thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies |
| url | ONIX_20210420_9783030636142_36 |