Search Engine Optimization
This Special Issue book focuses on the theory and practice of search engine optimization (SEO). It is intended for anyone who publishes content online and it includes five peer-reviewed papers from various researchers. More specifically, the book includes theoretical and case study contributions whi...
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| Format: | Online |
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| Language: | English |
| Published: |
MDPI - Multidisciplinary Digital Publishing Institute
2021
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| Subjects: | |
| Online Access: | ONIX_20210501_9783039368181_148 |
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| _version_ | 1869519943945420800 |
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| collection | Directory of Open Access Books |
| description | This Special Issue book focuses on the theory and practice of search engine optimization (SEO). It is intended for anyone who publishes content online and it includes five peer-reviewed papers from various researchers. More specifically, the book includes theoretical and case study contributions which review and synthesize important aspects, including, but not limited to, the following themes: theory of SEO, different types of SEO, SEO criteria evaluation, search engine algorithms, social media and SEO, and SEO applications in various industries, as well as SEO on media websites. The book aims to give a better understanding of the importance of SEO in the current state of the Internet and online information search. Even though SEO is widely used by marketing practitioners, there is a relatively small amount of academic research that systematically attempts to capture this phenomenon and its impact across different industries. Thus, this collection of studies offers useful insights, as well as a valuable resource that intends to open the door for future SEO-related research. |
| format | Online |
| id | doab-20.500.12854ir-68402 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | MDPI - Multidisciplinary Digital Publishing Institute |
| publisherStr | MDPI - Multidisciplinary Digital Publishing Institute |
| record_format | ojs |
| spelling | doab-20.500.12854ir-684022024-03-30T12:51:07Z Search Engine Optimization Veglis, Andreas Giomelakis, Dimitrios SEO search engine optimization website ranking ranking factors news websites Greece Cyprus comments ASEO reverse engineering citations google scholar microsoft academic web of science WoS scopus indicators algorithms relevance ranking citation databases academic search engines website quality web presence academic rankings accessibility search engines search online journalism media websites news content news articles n/a thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries::KNTX Information technology industries This Special Issue book focuses on the theory and practice of search engine optimization (SEO). It is intended for anyone who publishes content online and it includes five peer-reviewed papers from various researchers. More specifically, the book includes theoretical and case study contributions which review and synthesize important aspects, including, but not limited to, the following themes: theory of SEO, different types of SEO, SEO criteria evaluation, search engine algorithms, social media and SEO, and SEO applications in various industries, as well as SEO on media websites. The book aims to give a better understanding of the importance of SEO in the current state of the Internet and online information search. Even though SEO is widely used by marketing practitioners, there is a relatively small amount of academic research that systematically attempts to capture this phenomenon and its impact across different industries. Thus, this collection of studies offers useful insights, as well as a valuable resource that intends to open the door for future SEO-related research. 2021-05-01T15:08:58Z 2021-05-01T15:08:58Z 2021 book ONIX_20210501_9783039368181_148 9783039368181 9783039368198 https://directory.doabooks.org/handle/20.500.12854/68402 eng application/octet-stream Attribution 4.0 International https://mdpi.com/books/pdfview/book/3418 https://mdpi-res.com/bookfiles/book/3418/Search_Engine_Optimization.pdf?v=1707120763 MDPI - Multidisciplinary Digital Publishing Institute 10.3390/books978-3-03936-819-8 10.3390/books978-3-03936-819-8 46cabcaa-dd94-4bfe-87b4-55023c1b36d0 9783039368181 9783039368198 104 Basel, Switzerland open access |
| spellingShingle | SEO search engine optimization website ranking ranking factors news websites Greece Cyprus comments ASEO reverse engineering citations google scholar microsoft academic web of science WoS scopus indicators algorithms relevance ranking citation databases academic search engines website quality web presence academic rankings accessibility search engines search online journalism media websites news content news articles n/a thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries::KNTX Information technology industries Search Engine Optimization |
| title | Search Engine Optimization |
| title_full | Search Engine Optimization |
| title_fullStr | Search Engine Optimization |
| title_full_unstemmed | Search Engine Optimization |
| title_short | Search Engine Optimization |
| title_sort | search engine optimization |
| topic | SEO search engine optimization website ranking ranking factors news websites Greece Cyprus comments ASEO reverse engineering citations google scholar microsoft academic web of science WoS scopus indicators algorithms relevance ranking citation databases academic search engines website quality web presence academic rankings accessibility search engines search online journalism media websites news content news articles n/a thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries::KNTX Information technology industries |
| topic_facet | SEO search engine optimization website ranking ranking factors news websites Greece Cyprus comments ASEO reverse engineering citations google scholar microsoft academic web of science WoS scopus indicators algorithms relevance ranking citation databases academic search engines website quality web presence academic rankings accessibility search engines search online journalism media websites news content news articles n/a thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries::KNTX Information technology industries |
| url | ONIX_20210501_9783039368181_148 |