Marketing Strategies of the Horticultural Production Chain
This book consists of a series of articles that present novel trends in horticulture marketing and some of the key supply chain management issues for the horticulture industry across a wide range of geographical regions.
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| Format: | Online |
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| Sprache: | Englisch |
| Veröffentlicht: |
MDPI - Multidisciplinary Digital Publishing Institute
2021
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| Schlagworte: | |
| Online-Zugang: | ONIX_20210501_9783036504025_252 |
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| _version_ | 1869529297076617216 |
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| collection | Directory of Open Access Books |
| description | This book consists of a series of articles that present novel trends in horticulture marketing and some of the key supply chain management issues for the horticulture industry across a wide range of geographical regions. |
| format | Online |
| id | doab-20.500.12854ir-68506 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | MDPI - Multidisciplinary Digital Publishing Institute |
| publisherStr | MDPI - Multidisciplinary Digital Publishing Institute |
| record_format | ojs |
| spelling | doab-20.500.12854ir-685062024-03-30T12:51:57Z Marketing Strategies of the Horticultural Production Chain Palma, Marco A. marketing relationship marketing social-media marketing new-media marketing green industry qualitative garden center nursery landscape Acer rubrum Taxodium distichum Vitex agnus-castus gain loss landscape establishment tree establishment food loss sustainability food supply chain food security loss management productivity Keywords: food security horticulture tomato postharvest loss food loss and waste private food policy and standards destination of loss price consciousness visual attention in-store signage ornamental plants conjoint analysis smallholders farm production diversity food consumption diversity seasonal food consumption Tanzania ornamental horticulture businesses nurseries garden centers landscape businesses social media marketing costs export performance ARDL bound test cointegration Ethiopia postharvest post-harvest Pacific municipal market road-side market Honiara Guadalcanal Malaita thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJC Business strategy This book consists of a series of articles that present novel trends in horticulture marketing and some of the key supply chain management issues for the horticulture industry across a wide range of geographical regions. 2021-05-01T15:11:35Z 2021-05-01T15:11:35Z 2021 book ONIX_20210501_9783036504025_252 9783036504025 9783036504032 https://directory.doabooks.org/handle/20.500.12854/68506 eng application/octet-stream Attribution 4.0 International https://mdpi.com/books/pdfview/book/3526 https://mdpi.com/books/pdfview/book/3526 MDPI - Multidisciplinary Digital Publishing Institute 10.3390/books978-3-0365-0403-2 10.3390/books978-3-0365-0403-2 46cabcaa-dd94-4bfe-87b4-55023c1b36d0 9783036504025 9783036504032 150 Basel, Switzerland open access |
| spellingShingle | marketing relationship marketing social-media marketing new-media marketing green industry qualitative garden center nursery landscape Acer rubrum Taxodium distichum Vitex agnus-castus gain loss landscape establishment tree establishment food loss sustainability food supply chain food security loss management productivity Keywords: food security horticulture tomato postharvest loss food loss and waste private food policy and standards destination of loss price consciousness visual attention in-store signage ornamental plants conjoint analysis smallholders farm production diversity food consumption diversity seasonal food consumption Tanzania ornamental horticulture businesses nurseries garden centers landscape businesses social media marketing costs export performance ARDL bound test cointegration Ethiopia postharvest post-harvest Pacific municipal market road-side market Honiara Guadalcanal Malaita thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJC Business strategy Marketing Strategies of the Horticultural Production Chain |
| title | Marketing Strategies of the Horticultural Production Chain |
| title_full | Marketing Strategies of the Horticultural Production Chain |
| title_fullStr | Marketing Strategies of the Horticultural Production Chain |
| title_full_unstemmed | Marketing Strategies of the Horticultural Production Chain |
| title_short | Marketing Strategies of the Horticultural Production Chain |
| title_sort | marketing strategies of the horticultural production chain |
| topic | marketing relationship marketing social-media marketing new-media marketing green industry qualitative garden center nursery landscape Acer rubrum Taxodium distichum Vitex agnus-castus gain loss landscape establishment tree establishment food loss sustainability food supply chain food security loss management productivity Keywords: food security horticulture tomato postharvest loss food loss and waste private food policy and standards destination of loss price consciousness visual attention in-store signage ornamental plants conjoint analysis smallholders farm production diversity food consumption diversity seasonal food consumption Tanzania ornamental horticulture businesses nurseries garden centers landscape businesses social media marketing costs export performance ARDL bound test cointegration Ethiopia postharvest post-harvest Pacific municipal market road-side market Honiara Guadalcanal Malaita thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJC Business strategy |
| topic_facet | marketing relationship marketing social-media marketing new-media marketing green industry qualitative garden center nursery landscape Acer rubrum Taxodium distichum Vitex agnus-castus gain loss landscape establishment tree establishment food loss sustainability food supply chain food security loss management productivity Keywords: food security horticulture tomato postharvest loss food loss and waste private food policy and standards destination of loss price consciousness visual attention in-store signage ornamental plants conjoint analysis smallholders farm production diversity food consumption diversity seasonal food consumption Tanzania ornamental horticulture businesses nurseries garden centers landscape businesses social media marketing costs export performance ARDL bound test cointegration Ethiopia postharvest post-harvest Pacific municipal market road-side market Honiara Guadalcanal Malaita thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJC Business strategy |
| url | ONIX_20210501_9783036504025_252 |