Gender Equality and Nation Branding in the Nordic Region

This book explores how gender equality, a central part of the Nordic imaginary, is used in the political communication of Nordic states. The analyses presented move beyond conventional images and discourses of Nordic gender- and women-friendliness by critically investigating how and to what extent g...

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collection Directory of Open Access Books
description This book explores how gender equality, a central part of the Nordic imaginary, is used in the political communication of Nordic states. The analyses presented move beyond conventional images and discourses of Nordic gender- and women-friendliness by critically investigating how and to what extent gender equality serves nation-branding in the Nordic region. Nation-branding is an unescapable part of globalisation, which is a market-oriented process dominated by the West and predicated on the creation of winners and losers. Hence, efforts to strengthen the national brand or reputation of specific Nordic countries with the aid of gender equality as a political and symbolic value inevitably help to reinforce already established global hierarchies where the Nordics play the role of moral superpower. This book comprises scholars from various fields of specialisation, and provides evidence and understanding for the growing interaction between gender-equality policies and nation-branding in all five Nordic countries. It does so by exploring a variety of policy fields and issues including women’s rights, foreign policy, rape and legislation, female quotas and business policies, in addition to the index industry. The rise of the global indexes has reproduced forceful images of the Nordic countries as frontrunners of gender equality, which indeed help the Nordic countries to further position themselves as ‘best at being good’. This book will be of great interest to students and scholars of Nordic gender equality in political science, sociology, law, criminology, political psychology and history, as well as those interested in nation branding, Nordic studies and exceptionalism. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781003017134, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
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spelling doab-20.500.12854ir-700372025-08-13T14:12:13Z Gender Equality and Nation Branding in the Nordic Region Larsen, Eirinn Moss, Sigrun Marie Skjelsbæk, Inger business politics exceptionalism female quotas feminism foreign policy Gender interdisciplinary Nordic Nordic studies women's rights thema EDItEUR::J Society and Social Sciences::JP Politics and government bic Book Industry Communication::J Society & social sciences::JP Politics & government thema EDItEUR::J Society and Social Sciences::JP Politics and government This book explores how gender equality, a central part of the Nordic imaginary, is used in the political communication of Nordic states. The analyses presented move beyond conventional images and discourses of Nordic gender- and women-friendliness by critically investigating how and to what extent gender equality serves nation-branding in the Nordic region. Nation-branding is an unescapable part of globalisation, which is a market-oriented process dominated by the West and predicated on the creation of winners and losers. Hence, efforts to strengthen the national brand or reputation of specific Nordic countries with the aid of gender equality as a political and symbolic value inevitably help to reinforce already established global hierarchies where the Nordics play the role of moral superpower. This book comprises scholars from various fields of specialisation, and provides evidence and understanding for the growing interaction between gender-equality policies and nation-branding in all five Nordic countries. It does so by exploring a variety of policy fields and issues including women’s rights, foreign policy, rape and legislation, female quotas and business policies, in addition to the index industry. The rise of the global indexes has reproduced forceful images of the Nordic countries as frontrunners of gender equality, which indeed help the Nordic countries to further position themselves as ‘best at being good’. This book will be of great interest to students and scholars of Nordic gender equality in political science, sociology, law, criminology, political psychology and history, as well as those interested in nation branding, Nordic studies and exceptionalism. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781003017134, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license. 2021-05-22T02:00:21Z 2021-05-22T02:00:21Z 2021-05-21T15:36:35Z 2021 book ONIX_20210521_9781000408188_6 ONIX_20210521_9781000408188_6 OCN: 1237652126 https://library.oapen.org/handle/20.500.12657/48771 9781000408188 9781003017134 9780367692933 9780367861353 https://directory.doabooks.org/handle/20.500.12854/70037 eng Routledge Studies in Gender and Global Politics open access image/jpeg image/jpeg image/jpeg image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International https://library.oapen.org/bitstream/20.500.12657/48771/1/9781000408188.pdf https://library.oapen.org/bitstream/20.500.12657/48771/1/9781000408188.pdf https://library.oapen.org/bitstream/20.500.12657/48771/1/9781000408188.pdf https://library.oapen.org/bitstream/20.500.12657/48771/1/9781000408188.pdf Taylor & Francis Routledge 10.4324/9781003017134 10.4324/9781003017134 fa69b019-f4ee-4979-8d42-c6b6c476b5f0 9781000408188 9781003017134 9780367692933 9780367861353 Routledge 232 open access
spellingShingle business politics
exceptionalism
female quotas
feminism
foreign policy
Gender
interdisciplinary
Nordic
Nordic studies
women's rights
thema EDItEUR::J Society and Social Sciences::JP Politics and government
bic Book Industry Communication::J Society & social sciences::JP Politics & government
thema EDItEUR::J Society and Social Sciences::JP Politics and government
Gender Equality and Nation Branding in the Nordic Region
title Gender Equality and Nation Branding in the Nordic Region
title_full Gender Equality and Nation Branding in the Nordic Region
title_fullStr Gender Equality and Nation Branding in the Nordic Region
title_full_unstemmed Gender Equality and Nation Branding in the Nordic Region
title_short Gender Equality and Nation Branding in the Nordic Region
title_sort gender equality and nation branding in the nordic region
topic business politics
exceptionalism
female quotas
feminism
foreign policy
Gender
interdisciplinary
Nordic
Nordic studies
women's rights
thema EDItEUR::J Society and Social Sciences::JP Politics and government
bic Book Industry Communication::J Society & social sciences::JP Politics & government
thema EDItEUR::J Society and Social Sciences::JP Politics and government
topic_facet business politics
exceptionalism
female quotas
feminism
foreign policy
Gender
interdisciplinary
Nordic
Nordic studies
women's rights
thema EDItEUR::J Society and Social Sciences::JP Politics and government
bic Book Industry Communication::J Society & social sciences::JP Politics & government
thema EDItEUR::J Society and Social Sciences::JP Politics and government
url ONIX_20210521_9781000408188_6