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Emprendimiento cultural en Colima.Generación de modelos de negocio para el desarrollo de la economía creativa local

This research aims to know the importance of cultural entrepreneurship in Colima and the relevance of found-ing a consulting agency in the field of culture. There-fore, the present chapter describes the problem, the objective of the study and its analysis and observation units, and explains the desi...

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Autori principali: Márquez Orozco, Liliana, Ricardo Vásquez Sánchez, Jorge, Anahí Herrera Plascencia, Verónica, Estefanía Rodríguez Guardado, Kareli
Natura: Online
Lingua:spagnolo
Pubblicazione: Editorial Uniagustiniana 2021
Soggetti:
Cultural entrepreneurship
creative economy
business model
cultural management agency
thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries
thema EDItEUR::J Society and Social Sciences::JP Politics and government
thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPR Regional, state and other local government
thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCM Development economics and emerging economies
Accesso online:ONIX_20210825_9789585498143_29
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Riassunto:This research aims to know the importance of cultural entrepreneurship in Colima and the relevance of found-ing a consulting agency in the field of culture. There-fore, the present chapter describes the problem, the objective of the study and its analysis and observation units, and explains the designed method used to gather information. Later, the authors share some significant results and the main conclusions of the study. The mul-tidisciplinary focus favored the articulation of knowl-edge in relation to the field of cultural management, management sciences, and marketing.

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