Reputation Management and Family Business

Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge. The author develops a strategic m...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Dacko-Pikiewicz, Zdzisława
Fformat: Online
Iaith:Saesneg
Cyhoeddwyd: Taylor & Francis 2021
Pynciau:
Mynediad Ar-lein:ONIX_20211019_9781000509472_5
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!