Chapter 13 Haptic Creatures
Collaborations between entertainment industries and artificial intelligence researchers in Japan have since the mid-1990s produced a growing interest in modeling affect and emotion for use in mass-produced social robots. Robot producers and marketers reason that such robot companions can provide com...
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Taylor & Francis
2021
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| On-line přístup: | https://library.oapen.org/handle/20.500.12657/52063 |
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| _version_ | 1869522902957686784 |
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| author | Katsuno, Hirofumi White, Daniel |
| author_browse | Katsuno, Hirofumi White, Daniel |
| author_facet | Katsuno, Hirofumi White, Daniel |
| author_sort | Katsuno, Hirofumi |
| collection | Directory of Open Access Books |
| description | Collaborations between entertainment industries and artificial intelligence researchers in Japan have since the mid-1990s produced a growing interest in modeling affect and emotion for use in mass-produced social robots. Robot producers and marketers reason that such robot companions can provide comfort, healing (iyashi), and intimacy in light of attenuating social bonds and increased socioeconomic stress characteristic of Japanese society since the collapse of the country’s bubble economy in the early 1990s. While many of these robots with so-called “artificial emotional intelligence” are equipped with rudimentary capacities to “read” predefined human emotion through such mechanisms as facial expression recognition, a new category of companion robots are more experimental. These robots do not interpret human emotion through affect-sensing software but rather invite human-robot interaction through affectively pleasing forms of haptic feedback. These new robots are called haptic creatures: robot companions designed to deliver a sense of comforting presence through a combination of animated movements and healing touch. Integrating historical analysis with ethnographic interviews with new users of these robots, and focusing in particular on the cat-like cushion robot Qoobo, this chapter argues that while companion robots are designed in part to understand specific human emotions, haptic creatures are created as experimental devices that can generate new and unexpected pleasures of affective care unique to human-robot relationships. It suggests that this distinction is critical for understanding and evaluating how corporations seek to use human-robot affect as a means to deliver care to consumers while also researching and building new markets for profit maximization. |
| format | Online |
| id | doab-20.500.12854ir-75058 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | Taylor & Francis |
| publisherStr | Taylor & Francis |
| record_format | ojs |
| spelling | doab-20.500.12854ir-750582025-07-30T11:56:06Z Chapter 13 Haptic Creatures Katsuno, Hirofumi White, Daniel haptic creatures, tactile affect, huma-robot intimacy, Japan, business, organizations, entertainment industries, artificial intelligence, social robots thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJZ History of specific companies / corporate history thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJK International business thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJZ History of specific companies / corporate history thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJK International business thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management Collaborations between entertainment industries and artificial intelligence researchers in Japan have since the mid-1990s produced a growing interest in modeling affect and emotion for use in mass-produced social robots. Robot producers and marketers reason that such robot companions can provide comfort, healing (iyashi), and intimacy in light of attenuating social bonds and increased socioeconomic stress characteristic of Japanese society since the collapse of the country’s bubble economy in the early 1990s. While many of these robots with so-called “artificial emotional intelligence” are equipped with rudimentary capacities to “read” predefined human emotion through such mechanisms as facial expression recognition, a new category of companion robots are more experimental. These robots do not interpret human emotion through affect-sensing software but rather invite human-robot interaction through affectively pleasing forms of haptic feedback. These new robots are called haptic creatures: robot companions designed to deliver a sense of comforting presence through a combination of animated movements and healing touch. Integrating historical analysis with ethnographic interviews with new users of these robots, and focusing in particular on the cat-like cushion robot Qoobo, this chapter argues that while companion robots are designed in part to understand specific human emotions, haptic creatures are created as experimental devices that can generate new and unexpected pleasures of affective care unique to human-robot relationships. It suggests that this distinction is critical for understanding and evaluating how corporations seek to use human-robot affect as a means to deliver care to consumers while also researching and building new markets for profit maximization. 2021-12-18T04:02:56Z 2021-12-18T04:02:56Z 2021-12-17T11:34:28Z 2022 chapter https://library.oapen.org/handle/20.500.12657/52063 9780367629496 9780367629502 https://directory.doabooks.org/handle/20.500.12854/75058 eng open access image/jpeg image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International https://library.oapen.org/bitstream/20.500.12657/52063/1/9781003111559_10.4324_9781003111559-18.pdf https://library.oapen.org/bitstream/20.500.12657/52063/1/9781003111559_10.4324_9781003111559-18.pdf Taylor & Francis Routledge 10.4324/9781003111559-18 10.4324/9781003111559-18 fa69b019-f4ee-4979-8d42-c6b6c476b5f0 Consumer Culture Theory in Asia 9780367629496 9780367629502 Routledge 22 open access |
| spellingShingle | haptic creatures, tactile affect, huma-robot intimacy, Japan, business, organizations, entertainment industries, artificial intelligence, social robots thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJZ History of specific companies / corporate history thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJK International business thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJZ History of specific companies / corporate history thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJK International business thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management Katsuno, Hirofumi White, Daniel Chapter 13 Haptic Creatures |
| title | Chapter 13 Haptic Creatures |
| title_full | Chapter 13 Haptic Creatures |
| title_fullStr | Chapter 13 Haptic Creatures |
| title_full_unstemmed | Chapter 13 Haptic Creatures |
| title_short | Chapter 13 Haptic Creatures |
| title_sort | chapter 13 haptic creatures |
| topic | haptic creatures, tactile affect, huma-robot intimacy, Japan, business, organizations, entertainment industries, artificial intelligence, social robots thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJZ History of specific companies / corporate history thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJK International business thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJZ History of specific companies / corporate history thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJK International business thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management |
| topic_facet | haptic creatures, tactile affect, huma-robot intimacy, Japan, business, organizations, entertainment industries, artificial intelligence, social robots thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJZ History of specific companies / corporate history thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJK International business thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJZ History of specific companies / corporate history thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJK International business thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management |
| url | https://library.oapen.org/handle/20.500.12657/52063 |
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