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Fashion Media and Sustainability

Fashion is among the biggest polluters, yet the media still promote throwaway fast fashion. The growing fashion public relations industry encourages and enables this media coverage. This policy brief identifies patterns in the way journalists and influencers cover fashion which contribute to unsusta...

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Enregistré dans:
Auteur principal: Denisova, Anastasia
Format: Online
Langue:anglais
Publié: University of Westminster Press 2022
Sujets:
shopping
celebrities
journalism
sustainability
fashion
social media
thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBF Social and ethical issues::JBFS Consumerism
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSA Advertising
thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries::KNTP Publishing industry and journalism::KNTP2 News media and journalism
thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies
thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCC Cultural studies
thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies
Accès en ligne:ONIX_20220321_9781912656912_6
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Résumé:Fashion is among the biggest polluters, yet the media still promote throwaway fast fashion. The growing fashion public relations industry encourages and enables this media coverage. This policy brief identifies patterns in the way journalists and influencers cover fashion which contribute to unsustainable buying behaviours. Recent research recommends practical steps to improve media coverage to make consumption sustainable, by changing consumers’ understanding and reducing the pressure on them to buy ‘fast’ satisfaction. Policy recommendations here suggested are based on original analysis of 1,000+ media artefacts in the UK – from magazines to newspapers, gossip weeklies to Instagram influencers. Researcher Anastasia Denisova proposes regulation of vocabulary and of affiliated links in journalism and social media, greater discussion of the psychology of buying and a ‘paid advertisement label’. Also recommended is a more proactive approach to be taken by magazines and other media with the aim of promoting restyling advice and more sustainable coverage for readers of differing financial means.

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