Extended store

Extended store has been a work of mapping the phenomena of digitalization that effects spaces and above all the world of retail. Apps allow interaction between users and brands, the book hosts a selection of those which are redesigning spaces, changing their forms, hierarchies, flow systems, arrange...

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Main Authors: Barbara, Anna, Ma, Yuemei
Format: Online
Sprog:engelsk
Chinese
Udgivet: FrancoAngeli 2022
Fag:
Online adgang:ONIX_20220328_9788835132523_16
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author Barbara, Anna
Ma, Yuemei
author_browse Barbara, Anna
Ma, Yuemei
author_facet Barbara, Anna
Ma, Yuemei
author_sort Barbara, Anna
collection Directory of Open Access Books
description Extended store has been a work of mapping the phenomena of digitalization that effects spaces and above all the world of retail. Apps allow interaction between users and brands, the book hosts a selection of those which are redesigning spaces, changing their forms, hierarchies, flow systems, arrangement of goods, experiences, and dimensions. The store takes on completely new dimensions and characteristics, in addition to sales, that of exhibition, performance, entertainment, engagement and sensory immersion. The store is a place tailored to the desires and sensory, psychological, and temporal needs of those who want to encounter the brand. The extended store will be a shop spread throughout the territory, it will be more connected, more available, more open and at the same time closer, mass customized, but above all it will be more digitalized and able to fulfil and modify itself more quickly and faithfully to needs and desires. Shops will not disappear in the 21st century, but they will have to change (if they have not already done so) to survive. They will have to evolve by integrating technological solutions that are not only back-end (as they have done so far), but front-end, and therefore available to customers in the shop as in the cases reported in the book.
format Online
id doab-20.500.12854ir-79813
institution Directory of Open Access Books
language eng
chi
publishDate 2022
publishDateRange 2022
publishDateSort 2022
publisher FrancoAngeli
publisherStr FrancoAngeli
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spelling doab-20.500.12854ir-798132025-07-30T11:55:20Z Extended store Barbara, Anna Ma, Yuemei retail, digitalization, senses, time, design, customer journey thema EDItEUR::A The Arts::AK Design, Industrial and commercial arts, illustration::AKR Furniture design thema EDItEUR::A The Arts::AK Design, Industrial and commercial arts, illustration::AKR Furniture design Extended store has been a work of mapping the phenomena of digitalization that effects spaces and above all the world of retail. Apps allow interaction between users and brands, the book hosts a selection of those which are redesigning spaces, changing their forms, hierarchies, flow systems, arrangement of goods, experiences, and dimensions. The store takes on completely new dimensions and characteristics, in addition to sales, that of exhibition, performance, entertainment, engagement and sensory immersion. The store is a place tailored to the desires and sensory, psychological, and temporal needs of those who want to encounter the brand. The extended store will be a shop spread throughout the territory, it will be more connected, more available, more open and at the same time closer, mass customized, but above all it will be more digitalized and able to fulfil and modify itself more quickly and faithfully to needs and desires. Shops will not disappear in the 21st century, but they will have to change (if they have not already done so) to survive. They will have to evolve by integrating technological solutions that are not only back-end (as they have done so far), but front-end, and therefore available to customers in the shop as in the cases reported in the book. 2022-03-29T04:03:07Z 2022-03-29T04:03:07Z 2022-03-28T15:31:57Z 2021 book ONIX_20220328_9788835132523_16 OCN: 1313554968 https://library.oapen.org/handle/20.500.12657/53635 9788835132523 https://directory.doabooks.org/handle/20.500.12854/79813 eng chi Design International open access image/jpeg image/jpeg image/jpeg Attribution-NonCommercial 4.0 International Attribution-NonCommercial 4.0 International Attribution-NonCommercial 4.0 International https://library.oapen.org/bitstream/20.500.12657/53635/1/9788835132523.pdf https://library.oapen.org/bitstream/20.500.12657/53635/1/9788835132523.pdf https://library.oapen.org/bitstream/20.500.12657/53635/1/9788835132523.pdf FrancoAngeli 3b1e4403-b637-4268-a952-2280e4500b8a 9788835132523 250 Milan open access
spellingShingle retail, digitalization, senses, time, design, customer journey
thema EDItEUR::A The Arts::AK Design, Industrial and commercial arts, illustration::AKR Furniture design
thema EDItEUR::A The Arts::AK Design, Industrial and commercial arts, illustration::AKR Furniture design
Barbara, Anna
Ma, Yuemei
Extended store
title Extended store
title_full Extended store
title_fullStr Extended store
title_full_unstemmed Extended store
title_short Extended store
title_sort extended store
topic retail, digitalization, senses, time, design, customer journey
thema EDItEUR::A The Arts::AK Design, Industrial and commercial arts, illustration::AKR Furniture design
thema EDItEUR::A The Arts::AK Design, Industrial and commercial arts, illustration::AKR Furniture design
topic_facet retail, digitalization, senses, time, design, customer journey
thema EDItEUR::A The Arts::AK Design, Industrial and commercial arts, illustration::AKR Furniture design
thema EDItEUR::A The Arts::AK Design, Industrial and commercial arts, illustration::AKR Furniture design
url ONIX_20220328_9788835132523_16
work_keys_str_mv AT barbaraanna extendedstore
AT mayuemei extendedstore