Metody kauzální analýzy pro měření efektivity podpory prodeje

Title in English: Methods of causal analysis for measuring the sales support efficiency. In recent years, company costs associated with sales promotion activities have continued to rise in developed economies, and yet many studies show that such sales promotion activities are very often unprofitable, a...

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Bibliographic Details

Main Author:	Králová, Maria
Format:	Online
Language:	Czech
Published:	Masaryk University Press 2022
Subjects:	causal analysis propensity scores sales promotion baseline sales thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing
Online Access:	ONIX_20220401_9788021099401_53
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