Electoral Campaigns, Media, and the New World of Digital Politics
Today, political leaders and candidates for office must campaign in a multimedia world through traditional forums—newspapers, radio, and television—as well as new digital media, particularly social media. Electoral Campaigns, Media, and the New World of Digital Politics chronicles how Twitter, Faceb...
محفوظ في:
| التنسيق: | Online |
|---|---|
| اللغة: | الإنجليزية |
| منشور في: |
University of Michigan Press
2022
|
| الموضوعات: | |
| الوصول للمادة أونلاين: | OCN: 1287256228 |
| الوسوم: |
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|
| _version_ | 1869519780319330304 |
|---|---|
| collection | Directory of Open Access Books |
| description | Today, political leaders and candidates for office must campaign in a multimedia world through traditional forums—newspapers, radio, and television—as well as new digital media, particularly social media. Electoral Campaigns, Media, and the New World of Digital Politics chronicles how Twitter, Facebook, Reddit, email, and memes are used successfully and unsuccessfully to influence elections. Each of these platforms have different affordances and reach various audiences in different ways. Campaigns often have to wage different campaigns on each of these mediums. In some instances, they are crucial in altering coverage in the mainstream media. In others, digital media remains underutilized and undeveloped. As has always been the case in politics, outcomes that depend on economic and social conditions often dictate people’s readiness for certain messages. However, the method and content of those messages has changed with great consequences for the health and future of democracy.
This book answers several questions: How do candidates/parties reach audiences that are preoccupied, inattentive, amorphous, and bombarded with so many other messages? How do they cope with the speed of media reporting in a continuous news cycle that demands instantaneous responses? How has media fragmentation altered the campaign styles and content of campaign communication, and general campaign discourse? Finally and most critically, what does this mean for how democracies function? |
| format | Online |
| id | doab-20.500.12854ir-81630 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2022 |
| publishDateRange | 2022 |
| publishDateSort | 2022 |
| publisher | University of Michigan Press |
| publisherStr | University of Michigan Press |
| record_format | ojs |
| spelling | doab-20.500.12854ir-816302025-07-30T11:55:42Z Electoral Campaigns, Media, and the New World of Digital Politics Taras, David Davis, Richard Democracy, elections, political parties, digital media, media, targeting voters, social media, Facebook, Twitter, Reddit, memes, email, YouTube, elections ads, identity politics, elections laws, presidential candidates, TV, newspapers thema EDItEUR::J Society and Social Sciences::JP Politics and government thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPH Political structure and processes::JPHF Elections and referenda / suffrage thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPH Political structure and processes thema EDItEUR::J Society and Social Sciences::JP Politics and government thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPH Political structure and processes::JPHF Elections and referenda / suffrage thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPH Political structure and processes Today, political leaders and candidates for office must campaign in a multimedia world through traditional forums—newspapers, radio, and television—as well as new digital media, particularly social media. Electoral Campaigns, Media, and the New World of Digital Politics chronicles how Twitter, Facebook, Reddit, email, and memes are used successfully and unsuccessfully to influence elections. Each of these platforms have different affordances and reach various audiences in different ways. Campaigns often have to wage different campaigns on each of these mediums. In some instances, they are crucial in altering coverage in the mainstream media. In others, digital media remains underutilized and undeveloped. As has always been the case in politics, outcomes that depend on economic and social conditions often dictate people’s readiness for certain messages. However, the method and content of those messages has changed with great consequences for the health and future of democracy. This book answers several questions: How do candidates/parties reach audiences that are preoccupied, inattentive, amorphous, and bombarded with so many other messages? How do they cope with the speed of media reporting in a continuous news cycle that demands instantaneous responses? How has media fragmentation altered the campaign styles and content of campaign communication, and general campaign discourse? Finally and most critically, what does this mean for how democracies function? 2022-05-13T11:28:38Z 2022-05-13T11:28:38Z 2022-04-20T07:31:17Z 2022 book OCN: 1287256228 https://library.oapen.org/handle/20.500.12657/54080 9780472075188 9780472055180 9780472129850 https://directory.doabooks.org/handle/20.500.12854/81630 eng open access image/jpeg image/jpeg image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International https://library.oapen.org/bitstream/20.500.12657/54080/1/9780472902699.pdf https://library.oapen.org/bitstream/20.500.12657/54080/1/9780472902699.pdf https://library.oapen.org/bitstream/20.500.12657/54080/1/9780472902699.pdf University of Michigan Press 10.3998/mpub.12013603 10.3998/mpub.12013603 b7359529-e5f7-4510-a59f-d7dafa1d4d17 Knowledge Unlatched b818ba9d-2dd9-4fd7-a364-7f305aef7ee9 9780472075188 9780472055180 9780472129850 Knowledge Unlatched (KU) 330 open access |
| spellingShingle | Democracy, elections, political parties, digital media, media, targeting voters, social media, Facebook, Twitter, Reddit, memes, email, YouTube, elections ads, identity politics, elections laws, presidential candidates, TV, newspapers thema EDItEUR::J Society and Social Sciences::JP Politics and government thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPH Political structure and processes::JPHF Elections and referenda / suffrage thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPH Political structure and processes thema EDItEUR::J Society and Social Sciences::JP Politics and government thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPH Political structure and processes::JPHF Elections and referenda / suffrage thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPH Political structure and processes Electoral Campaigns, Media, and the New World of Digital Politics |
| title | Electoral Campaigns, Media, and the New World of Digital Politics |
| title_full | Electoral Campaigns, Media, and the New World of Digital Politics |
| title_fullStr | Electoral Campaigns, Media, and the New World of Digital Politics |
| title_full_unstemmed | Electoral Campaigns, Media, and the New World of Digital Politics |
| title_short | Electoral Campaigns, Media, and the New World of Digital Politics |
| title_sort | electoral campaigns media and the new world of digital politics |
| topic | Democracy, elections, political parties, digital media, media, targeting voters, social media, Facebook, Twitter, Reddit, memes, email, YouTube, elections ads, identity politics, elections laws, presidential candidates, TV, newspapers thema EDItEUR::J Society and Social Sciences::JP Politics and government thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPH Political structure and processes::JPHF Elections and referenda / suffrage thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPH Political structure and processes thema EDItEUR::J Society and Social Sciences::JP Politics and government thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPH Political structure and processes::JPHF Elections and referenda / suffrage thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPH Political structure and processes |
| topic_facet | Democracy, elections, political parties, digital media, media, targeting voters, social media, Facebook, Twitter, Reddit, memes, email, YouTube, elections ads, identity politics, elections laws, presidential candidates, TV, newspapers thema EDItEUR::J Society and Social Sciences::JP Politics and government thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPH Political structure and processes::JPHF Elections and referenda / suffrage thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPH Political structure and processes thema EDItEUR::J Society and Social Sciences::JP Politics and government thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPH Political structure and processes::JPHF Elections and referenda / suffrage thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPH Political structure and processes |
| url | OCN: 1287256228 |