Chapter Lyonnais silks «ad uttimo gusto»: the trade in fashionable waistcoats between France and Italy in the second half of the 18th century

Throughout the 18th century, Lyonnais silk manufacturing was constantly creating, adapting and transforming products in response to the evolution of fashion, which was both a profitable tool and a turbulent stream to harness. The male waistcoat is an excellent example of the difficult exercise in wh...

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Huvudupphov: Dato, Moïra, Gorguet-Ballesteros, Pascale
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Språk:engelska
Utgiven: Firenze University Press 2022
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author Dato, Moïra
Gorguet-Ballesteros, Pascale
author_browse Dato, Moïra
Gorguet-Ballesteros, Pascale
author_facet Dato, Moïra
Gorguet-Ballesteros, Pascale
author_sort Dato, Moïra
collection Directory of Open Access Books
description Throughout the 18th century, Lyonnais silk manufacturing was constantly creating, adapting and transforming products in response to the evolution of fashion, which was both a profitable tool and a turbulent stream to harness. The male waistcoat is an excellent example of the difficult exercise in which merchant manufacturers engaged in order to secure their markets. Although not originally a specialty of the French city, the waistcoat eventually became a key item in Lyonnais production, selling very successfully in France and abroad. In this article, we analyse trade with Italy in order to explore in detail how the Lyonnais adapted to changes in fashion and used them to their advantage in order to stimulate consumption while navigating the challenges of a foreign market.
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spelling doab-20.500.12854ir-821472022-06-02T04:04:50Z Chapter Lyonnais silks «ad uttimo gusto»: the trade in fashionable waistcoats between France and Italy in the second half of the 18th century Dato, Moïra Gorguet-Ballesteros, Pascale Embroidery silk Italy Lyon waistcoat Throughout the 18th century, Lyonnais silk manufacturing was constantly creating, adapting and transforming products in response to the evolution of fashion, which was both a profitable tool and a turbulent stream to harness. The male waistcoat is an excellent example of the difficult exercise in which merchant manufacturers engaged in order to secure their markets. Although not originally a specialty of the French city, the waistcoat eventually became a key item in Lyonnais production, selling very successfully in France and abroad. In this article, we analyse trade with Italy in order to explore in detail how the Lyonnais adapted to changes in fashion and used them to their advantage in order to stimulate consumption while navigating the challenges of a foreign market. 2022-06-02T04:04:49Z 2022-06-02T04:04:49Z 2022-06-01T12:29:39Z 2022 chapter ONIX_20220601_9788855185653_792 https://library.oapen.org/handle/20.500.12657/56608 9788855185653 https://directory.doabooks.org/handle/20.500.12854/82147 eng Datini Studies in Economic History open access image/jpeg Attribution 4.0 International https://library.oapen.org/bitstream/20.500.12657/56608/1/29752.pdf Firenze University Press 10.36253/978-88-5518-565-3.12 10.36253/978-88-5518-565-3.12 2ec4474d-93b1-4cfa-b313-9c6019b51b1a 9788855185653 28 Florence open access
spellingShingle Embroidery
silk
Italy
Lyon
waistcoat
Dato, Moïra
Gorguet-Ballesteros, Pascale
Chapter Lyonnais silks «ad uttimo gusto»: the trade in fashionable waistcoats between France and Italy in the second half of the 18th century
title Chapter Lyonnais silks «ad uttimo gusto»: the trade in fashionable waistcoats between France and Italy in the second half of the 18th century
title_full Chapter Lyonnais silks «ad uttimo gusto»: the trade in fashionable waistcoats between France and Italy in the second half of the 18th century
title_fullStr Chapter Lyonnais silks «ad uttimo gusto»: the trade in fashionable waistcoats between France and Italy in the second half of the 18th century
title_full_unstemmed Chapter Lyonnais silks «ad uttimo gusto»: the trade in fashionable waistcoats between France and Italy in the second half of the 18th century
title_short Chapter Lyonnais silks «ad uttimo gusto»: the trade in fashionable waistcoats between France and Italy in the second half of the 18th century
title_sort chapter lyonnais silks ad uttimo gusto the trade in fashionable waistcoats between france and italy in the second half of the 18th century
topic Embroidery
silk
Italy
Lyon
waistcoat
topic_facet Embroidery
silk
Italy
Lyon
waistcoat
url ONIX_20220601_9788855185653_792
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